This is a great story of entrepreneurial persistence and smart focus that has led to over 9 million active users of their flagship mobile app.
The company, located in Udipi India, is Global Delight and the app that Guru Kamath and I spend most of the episode talking about is called CameraPlus.
The conversation is very open and brings out the amazing approach to product development that Guru and his team have gone through to build the company. There are some big lessons for app developers here but none resonated more with me than the approach to finding the right product/market fit. Pay close attention to the way they looked for outside influences to bring into their apps – including sanskrit which led to an algorithm for image optimization.
There is incredible depth to the way the entire company solves problems in the market and they just keep doing it. For example, they focused on unique offerings at the right time like offering a soft flash for iOS when there wasn’t one built in or adding video recording when it wasn’t available on the device or even offering real-time filter previews on the images as the photos are being taken. Simple but effective innovations that have kept this app at or near the top for 4 years.
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