The latest study by eMarketer confirms what we already suspected: Digital coupons have migrated over to mobile. This should not come as huge news to most of us but it does confirm a few things around how coupons are being used today. The biggest is how we use our devices to redeem coupons: We know that tablets are the dominant redemption device today but that will change as more of us are using tablets to research and clip but smartphones to redeem. Will the mobile coupon unseat its forefather, the printed coupon? Not yet says Chuck.
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