Fiksu Study Finds Facebook's Mobile App Ads Deliver Higher ROI vs. Banner and Video (marketwatch.com)

Facebook Proves App Monetization Winner; Delivers 50 Percent More Purchasing Users Than Other Sources

BOSTON, MA, May 28, 2014 (Marketwired via COMTEX) -- Fiksu, Inc.,  developer of award-winning app marketing technologies, today announced the availability of a new Fiksu Labs Report (hyperlink to page) comparing the performance of media sources for mobile app user acquisition. The report focuses on the ROI of Facebook's mobile app ads, traditional banner ads, and video ads, and their effectiveness in delivering long term value for app publishers.

Findings at a glance:

--  When benchmarked against banner ads, Facebook provides the best ROI
            from the standpoint of driving monetization.

        --  Users acquired via Facebook become purchasers at a rate nearly 50
            percent higher than banner ad networks and 12 percent higher than
            video ad networks.

        --  The cost to acquire a user who makes a purchase through Facebook's app
            ads is nearly 20 percent less than on banner ad networks and 8 percent
            lower than on video ad networks.
        

As a Facebook Ads API integration and mobile measurement partner, Fiksu offers programmatic media buying and optimization as well as attribution and tracking on Facebook's mobile app ads. The company's experience as the largest mobile app marketing technology platform provides a massive amount of data for analysis. In addition, Fiksu's unique vantage point allows for deeper investigation as to how this emerging method of promoting apps has influenced the market.

"This report validates what we have been seeing in the 50,000 campaigns we've run for our clients, showing Facebook has the hands-down advantage when it comes to the monetary potential of mobile app user acquisition," said Micah Adler, president, CEO and founder, Fiksu. "It's clear that the combination of over 1 billion mobile users, powerful audience segmentation capabilities and a programmatic approach to app marketing provides the right mix for success."

Research was conducted based on 294 discrete iOS and Android apps across 40 categories monitored from Q2 2013 through Q1 2014. Media channels monitored included non-incentivized banner, video, and Facebook mobile app ads. The report quantifies several key metrics including; CPC, conversion rate, CPI, Purchasing Rate and Cost per Purchaser.

Download the full report at http://www.fiksu.com/resources/ebooks/fiksu-labs-report-facebook