AppFlood publishes a report diving into quarterly mobile indexes, updates, and insights into the global mobile industry. This quarter’s AppFlood Global Mobile Android Advertising Insights report analyzes Q1 2014, revealing general global benchmarks including eCPMs, CPIs, and mobile ad spend behaviors of Chinese and U.S. advertisers, while highlighting the growing importance of underrated markets like the Middle East.
Behind China’s expansion strategy
As China’s influence on the global mobile app economy grows with more ad budget allocated toward expansion efforts into neighboring or Western markets, AppFlood has tracked the business strategies of major Chinese mobile technology companies as they go global. What this quarter’s report has discovered is that while U.S. advertisers have spent more than Chinese advertisers in Q1 2014, Chinese advertisers have been evenly distributing mobile spend across regions globally. The U.S. on the other hand has a very different strategy. U.S. advertisers invested as much as 62% of its total mobile advertising budget back into the U.S. What these findings suggest is that Chinese tech firms are evolving into truly global companies with users all across the world.
Other AppFlood’s Q1 2014 key findings include:
- eCPM grew 100% YoY to $0.97
- Mobile spend globally grew 62% QoQ, while global traffic grew just 45% QoQ, suggesting that mobile ad spend is catching up to time spent on mobile
- Rich Media ad revenue grew 34% MoM, while Interstitial ad revenue declined 14% MoM
- Mobile spend into the Middle East grew 62% QoQ
Read the AppFlood Global Mobile Android Advertising Insights Q1 2014 report below:
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