The popularity of mobile applications has
skyrocketed. The pressure has shifted to the appdeveloper to build and present apps that are marketable. One concern for
app developers is the fact that apps are often forgotten soon after they have
been downloaded and used. The challenge
then, for app developers is to build apps that are effective and applicable to
user’s lifestyles and interests and can be their go-to for some time to come.
Marketable App Development
There are three concepts build into apps
that will help keep users engaged long after the initial download. Consider
building in these three features to leverage marketing efforts.
·
Actionable Applications
Action apps are focused on
how the user is going to use the app for commerce. This can be a broad range
from purchasing tangible goods to paying to contract for services. These
commerce specific mobile applications give customers a direct line and make it
easy to purchase their content, music or tangible goods.
·
Informative Applications
Informative apps are the
perfect fit for users who are looking for facts and figures. Informational apps
don’t have the capability of selling or buying. It engages the user through
offering them the information they are looking for right at their fingertips.
Offers include things like account balances, comparing prices of airline
tickets, or offering a fresh look at headline news. These actions may lead to
commerce, but do not offer it directly.
·
Communicative Applications
It is so much easier to tap
an icon and reach a digital destination than it is to type in a long URL. Think
about social media platforms. These are perfect examples of mobile apps that
are used to facilitate communication.
App Developers and the Consumer
How an app is going to be utilized, or add value
to the consumer is of the utmost importance. Of course, the most basic answer
is to provide them a means to make life easier and provide for stress-free
digital activity. Consumers want an app that gives them what they want as
instantly as possible. They want to indulge themselves in buying, selling or
gathering data. Smartphone users typically have numerous apps downloaded at the
same time and are also getting updates from them daily. However, the challenge
for app developers and marketers alike is how fickle users can be.
App Developer Marketing Strategies
Attracting consumer’s attention can be the
biggest marketing challenge for the app developer. Another marketing challenge
for developers is offering the user more value than the norm as well as the
competition. The need is to not only attract a consumer, but keep them for future
commerce for the long term. More than ever, apps must contain pushbutton
notifications for new features and built-in reminders of special offers. There
should be consistent bug fixes and new features to keep it engaging and ahead
of the competition.
Developing a marketable app is only limited
by the marketer’s lack of vision. Designing and aligning an app to a business
model requires ingenuity. You are taking the consumer on a journey, design apps
that make their lives easier and provide more than what competitors have to
offer.
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