Friday 25 June 2021

The Two P2P Network Features That Internet Must-Have Nowadays

 Did you know that, according to Varonis 2019 Global Data Risk Report, on average, only 5% of companies’ folders are adequately protected?

The fact that various difficulties were brought with COVID-19 in 2020 drove corporations toward remote staff and cloud-based technologies where information vulnerability created a massive need for companies to improve their cyber assets or risk data loss and increment costs.

In this article, you’ll discover more about the two main reasons why the Internet urgently needs a P2P global network and the best alternative that implements this innovative technology.

Feature 1: Internet Security

Cybercrime has increased by 600% due to the COVID-19 pandemic. Fraudsters have boosted the use of sophisticated email, mobile, and computer malware armed with the knowledge that people spend more time on their electronic devices.

Undoubtedly, with the introduction of machine learning and tailored spear-phishing emails, malware attacks have become increasingly sophisticated, which generates the need to implement a P2P network to overcome. The chart below shows this tendency as well:


Let’s see each section in more detail.

1)   Email Malware

An email malware is a harmful code spread in electronic mail and can be activated when a user clicks on a link, opens an email attachment, or interacts with the infected message in some other way.

According to Purplesec 2021 Cyber Security Report, malware is sent through email in 92% of cases, so knowing how to recognize it can prevent being scammed in a non-P2P network architecture. The following are some "red flags" that suggest an email may contain malware:

1. Suspicious sender's email address: If the sender's email address is unknown or does not match an expected address for a corporation, it's likely a malware email.

2. Your username appears in the email topic or attachment: A virus email's subject box may contain your username or be blank. Your username could be included in the filename of malicious attachments.

3. Malware emails frequently include the words "warning," "danger," or "urgency" to entice recipients to respond hastily before they have had enough time to consider their options. If you receive an email that asks you to download a file to remedy an issue, be cautious.

2)   Mobile Malware

Mobile malware is malicious software meant to attack mobile devices such as smartphones and tablets to obtain personal information.

According to Purplesec, the number of new malware types for mobile devices surged by 54% in 2018, which could arguably be prevented using a P2P open network.

Here are some security tips for avoiding mobile malware:

1. Connect to a secure Wi-Fi network: When people access their private data in public places, like an airport with free Wi-Fi, the data may be accessible to criminal users sniffing wireless traffic at the same point of access.

2. Prevent Jailbreaking: Jailbreaking means breaking the device’s security model and allowing all apps, including malicious ones, to access the data owned by other apps.

3. Encrypt your devices: It makes it extremely hard for someone to break and steal data by protecting your gadgets by fully encrypting the device. Setting the device and the SIM card with a secure password is essential.

3)   Computer Malware

Have you ever noticed strange cases of image pixelation or random windows popping up on your screen? Or maybe you heard weird sounds? If your answer is yes, there is a high chance that malware or virus may have invaded your machine, making the use of a P2P virtual network urgently required.

According to Purplesec, macOS malware grew 165% over the last year, and Windows development rates for malware dropped from an all-time high to 11.6%.

However, there are precautions you can take to avoid this kind of malware:

1. Update your antivirus: You must make sure that your apps, antivirus software, and operating system are up to date to prevent your computer from becoming infected.

2. Automatic virus scanning: Your antivirus software should contain automated functions allowing continuous scanning of your machine against viruses and performing cleanup.

3. Reboot in safe mode: Safely starting your computer offers you the opportunity to run your antivirus program and look more closely at the (potential) problem.

Feature 2: Decentralized Data

There are several examples of massive sales of data from major technology companies to third parties previously seen, making it urgent that data is spread in a fully decentralized internet now.

When someone provides personal information to a company or any governmental entity, most people do not understand how it is used and stored nowadays, which produces concerns about the potential risks that data can suffer when stored in centralized data centers.

Let’s see the differences between centralized and P2P open network.

1)   Centralized Data Storage

Did you know that 80% of the world’s data currently resides in hyperscale data centers in central locations concentrated in 20 companies?

Centralized data storage systems are built on a central server where authorized persons can manage the information to make possible data traceability.

One of the most significant disadvantages of centralized data storage is that it has deficient privacy standards, making it easier for third-party participants to access data through hacks.

2)   Decentralized Data Storage

A decentralized cloud crypto strategy involves using several separate devices linked to the network, supplied by various nodes. These nodes retain autonomous control, which allows each of them to determine its criteria for the availability of data workload.

A P2P network offers increasing data privacy and transparency, reducing processing needs which drastically decrease resource usage, making it cheaper to run within the decentralized web.

After describing these two essential features that the Internet must have now, we firmly believe that ThreeFold is the best alternative to make a more secure, decentralized, and sovereign internet.

ThreeFold Is the Best Solution to Have a Fully Peer-to-Peer and Secure Internet

ThreeFold is a peer-to-peer cloud storage solution granting substantial energy efficiency compared to existing data storage systems while letting information be 100% secure, private, and available 24/7 without exception.

This fully decentralized platform improves:

1)   Network Security

To close the enormous security gap in data centers nowadays, the ThreeFold P2P virtual network has developed its operating system called Zero-OS, which runs on the nodes. Every node is linked inside a specified network and has its iPv4 or iPv6 address, which keeps the information 100% encrypted and private to the user.

Also, the Peer-to-Peer Network uses a web gateway mechanism that allows the exposure of services to the open internet without allowing incoming connections to keep applications and storage secure at all times. This means there is no incoming TCP/IP traffic allowed from the outside.

2)   Network Efficiency & Scalability

ThreeFold’s Peer-to-Peer Network was designed to find the shortest possible path between peers and encrypt the end-to-end connection. It allows for peer-to-peer links like in meshed wireless networks. This is very different from consensus mechanisms like distributed blockchains which use more networks than centralized networks.

When you download the same file from a peer-to-peer network, using a BitTorrent platform as a starting point, the download is performed differently. The file is downloaded to your computer in bits and parts from many other computers connected to the same P2P network and already have that file or at least parts of it. At the same time, the file is also sent (uploaded) from your computer to other devices that are asking for it. This situation is similar to a two-way road: the file is like multiple small cars coming to your PC while also leaving to others when it is requested.

When it comes to file-sharing, the larger a P2P network is, the faster it is. Having the same file stored on many of the peers in a P2P network means that when someone needs to download it, the file is downloaded from multiple locations simultaneously. Peer-to-peer networks are incredibly scalable. Adding new peers is easy as you don’t need to do any central configuration on a central server.

3)   Centralized Data & Points of Failure

Nowadays, the centralized data issue is not the only problem that information management is facing. There are also central points of failure in the system, which leads to sporadic shutdowns that sometimes can last minutes and even hours.

To overcome today's colossal data centralization gap, ThreeFold has created the most optimized peer-to-peer cloud network, bringing privacy by design. All data and applications remain under the user’s control.

Therefore, a P2P global network, such as the one offered by ThreeFold, stimulates equality by blocking a substantial amount of single-player data accumulation and also eliminates the possibility of making websites around the world to be disconnected because of the internet shutdowns.

Your Wallet May Not Be as Secure as You Think; Here's What To Do

Remember the egregious breach that exposed Ledger’s entire trove of customer data to the public? Now, the hardware wallet company and e-commerce vendor Shopify have been slapped with a class-action lawsuit for failing to contain the damage. This should be a wake-up call for you as a cryptocurrency investor.

It would help if you never grew complacent over the security of either or both your hot and cold digital wallets. But, what if you could still beat the risk of getting “phished” or “wallet hacked?”

Most of the cryptocurrency wallets are centralized in nature, making them prone to man-in-the-middle attacks and a bevy of other hacks. For wallets to be truly secure, they need to be decentralized. Here’s why.

Control of Funds

Decentralized crypto wallets are non-custodial. This means that you, the user, have exclusive access to your wallet’s private keys (and not a third-party custodian). As a consequence of which you stand in a position to exercise complete control over your crypto funds.

Enhanced Security

A cryptocurrency wallet that doesn’t have anything to do with a third-party intervention doesn’t compromise security. As is the case with Ledger, for instance, and many such centralized wallets are susceptible to despicable hacks. Decentralized wallets, hands down, are way more secure than wallets hosted by crypto exchanges or custodial wallets since users keep the private keys with themselves, as discussed in the previous point.

DeFi Compatibility

As is the case with most custodial wallets, they are integrated into a larger ecosystem built around a particular crypto exchange, defi trading platform, or other such flagship product. This increases the risk associated with the stored funds in these crypto wallets, as exchanges such as Binance, Coincheck, and Bitrue, Bithumb, and Poloniex have a marred history of facing the brunt of brutal online robberies. Mt.Gox, a Tokyo-based crypto exchange, underwent the largest hack in 2014 but eventually filed for bankruptcy because of a prolonged attack that deprived users of 740,000 BTC.

For non-custodial defi exchange wallets, that is not the case, since there is no instance of crypto balances or trading data being stored on a centralized server. On the positive side, a DeFi wallet helps you connect with a plethora of DeFi protocols that operate on a purely peer-to-peer basis, without intermediaries.

No Requirement for KYC Procedures

Another feature that makes non-custodial wallets secure is the non-requirement of users to go through elaborate KYC (know-your-customer) procedures or share background information. This reduces the risk of doxxing or data breaches, something that happened with Ledger.

But centralized wallets, as usual, are operated by specific entities and custodians that seek to comply with the regulations in their respective jurisdictions. So, users have to share their ID data before depositing, withdrawing, or trading cryptocurrencies crypto funds for reasons related to compliance.

Non-Custodial Wallets Are the Way Forward...

All of the above is true for non-custodial wallets. With a decentralized crypto wallet app to gain access to many DeFi opportunities on the go and explore a world of limitless possibilities. And not just with DeFi, you can also leverage such a wallet to play and experiment with non-fungible tokens (NFTs) as well.

So, it becomes quite clear from the above points how non-hosted wallets can truly up the security quotient for your crypto funds. How decentralized crypto wallets can let you interact seamlessly, intuitively, and securely with web 3 technologies while maintaining the core ideology of “being your own bank”.

...But the Road to Wallet Decentralization Has Been Long and Winding

Contrary to what you think, the journey in wallet innovation has taken its own sweet time. As Rome was not built in a day, similarly these non-custodial wallets that guarantee absolute usage of freedom are a result of research and development over the past few years.

Crypto wallet engineering teams worked tirelessly and were able to bring about drastic improvements to their underlying architecture while including other asset management tools, which would allow investors and users to smoothly and securely access the next generation of financial products.

The end result is nothing less than a wonder!

Non-custodial decentralized wallets ensure the complete safety of your stored funds without you having to rely on third-party institutions to guarantee the “well-being” of your assets. Something which Satoshi envisioned when he released Bitcoin’s whitepaper.

The early years saw crypto wallets with poor, crude, and inefficient user interfaces dominate the market. But things have taken a very different turn on the wallet front in the last couple of years. With DeFi’s boom, many wallets have brought in significant changes in their designs and architecture and are helping create better experiences for users.

There are, however, very few wallets that provide a single point of entry into a greater ecosystem that allows you to tap into the world of DeFi. Eidoo is one such decentralized crypto wallet app that is referred to as the Swiss Army Knife of wallets because of its geographic origins and the tools that it offers.

It enables users to hold Bitcoin, as well as Litecoin, Ethereum, and all ERC-20 tokens out there. Eidoo helps you manage DeFi tokens as well as implement yield farming strategies.

In fact, its palette of functionalities exceeds the definitions of a conventional wallet, as it hosts an entire arsenal of features to make the life of investors easy.

While the ERC20 wallet is the flagship product, Eidoo is the perfect solution for maintaining and controlling your cryptocurrency assets independently from the prying eyes of a third-party custodian. In comparing custodial vs. non-custodial wallets, the latter always have an advantage, and Eidoo can be your go-to non-custodial wallet.

Non-custodial wallets are secure because they let you have full control over your crypto funds. The risk of a data breach or fund pilferage is substantially less. There is just one primary drawback. You have to keep your private key safe and tucked away at all times. You yourself are the only one responsible for the safety of your funds.

But, nonetheless, given the explosive growth that cryptocurrencies, especially Ethereum and all ERC20 tokens have experienced in the last year you’d be better off storing your digital asset holdings in a non-custodial wallet

Wednesday 16 June 2021

Digital Marketing Strategy: Everything You Need to Know for Long-Term Success

 Ask any successful business or professional service organisation how they got from where they started to where they are today, and they’ll tell you that they had a clear goal (or goals) and then took the steps they needed to achieve those goals. Their path may have been direct. Do Thing A, then Thing B in order to get this final result.

Or it may have involved many different paths. They need to do Thing A and Thing B to achieve Goal 1. But before they can move to the next stage of their growth, they also need to achieve Goal 2, which involves doing Thing C and Thing D. What this means at the end of the day is that they had a strategy.

Where marketing fits into your overall digital strategy

No matter how small your business is, it involves many moving parts working in sync in order to generate a profit from your idea, product or service. Whatever your definition of profitable is in terms of your professional service organisation, this means having multiple strategies designed to achieve your final goal in place.

Where things can get complex is when two different strategies intersect, as is the case with a digital marketing strategy. Everyone knows what marketing is about. You need people to invest in, buy or use the product or service you’re offering. And marketing is how you let them know you exist, then convince them to do exactly that.

But the world today is very different than it used to be. Technology is becoming a staple of the day-to-day. And with your consumers embracing the digital world in every aspect of their everyday lives, this means your business needs to do the same if you want to keep up with and stay relevant to them.

Your digital strategy examines and plans the evolving role of technology across the entire organisation. This can involve automating mundane and repetitive tasks and investing in equipment that leverages the IoT (Internet of Things). It can also be as complex as managing the shifting of your entire business operation to the cloud, or — you guessed it — reaching your potential customers through digital platforms.

What is a digital marketing strategy?

The internet and email as we know it today have been around since 1995. Google started redefining how search engines worked in 1996, SMS has been used as an advertising tool since 2000, and Facebook became available to everyone (not just specific schools, colleges and universities) in 2006. Four of the most recognised digital marketing platforms in use today have existed for 15-25 years.

So can you believe that despite marketing being one of the very first things to ‘go digital’, 44% of businesses still don’t have a clearly defined digital marketing strategy? This might be because digital marketing is hard to fully define and is often just lumped under the marketing banner as a whole.

But a digital marketing strategy describes how you plan to leverage digital marketing channels as one part of your overall marketing strategy. Digital marketing channels can refer to online marketing, mobile marketing and even digital billboards. And these channels can be ones your professional service organisation owns, has paid for or has earned the right/ability to use.

Why do you need a digital marketing strategy?

1. Focused

Having a clearly defined digital marketing strategy in place helps you keep track of what you’re trying to achieve, what you have already done and what you still need to do. It keeps your efforts organised and helps you stay focused on the final goal because you don’t need to worry about forgetting an important element of your strategy.

2. Affordability

Digital marketing costs far less than other forms of marketing. How much more affordable it is varies based on what type of advertising you’re using. But your ad spend is generally a lot lower than other traditional forms of marketing.

3. Mobile Access

In Australia, there were 32.89 million mobile connections in January 2021 or 130% of the total population (due to many having multiple devices). Research has found that Aussies spend around 5.5 hours a day on their phones. With digital marketing, you are able to put your brand, business, product or service in front of all those potential customers while they’re using their phones.

4. Flexibility

High-quality digital marketing can take many forms, and it can be used for pretty much anything. Whether it’s SMS reminders about account balances, customer support offered through various direct messaging platforms, email marketing or adverts in mobile games — learning how to be creative with your digital marketing leaves you with a wide range of marketing possibilities and increases your reach.

5. Multimedia

We’ve known for decades that potential customers tend to engage more with multimedia content, meaning adverts that combine multiple types of content including audio, video, photos and more perform better overall. Creating marketing material that people can easily interact with is far easier with digital marketing than any other form of advertising.

6. Monitoring

With traditional marketing, you often have to wait weeks or even months before you can really measure how successful a marketing campaign was. With digital marketing, you can get those results in as little as a few hours of launching the campaign. Conduct A/B testing, refine and adapt your efforts with the click of a button. That’s all possible with digital marketing.

Digital marketing strategy vs tactics

When it comes to talking about digital marketing, people often get confused between a strategy and a tactic. They are two distinctly different things, though. And, this difference becomes more important the more complex your overall marketing strategy is.

The simplified explanation is that a digital marketing strategy is your entire digital marketing plan or a blueprint. Your digital marketing tactics are the different digital marketing techniques and tools you use to achieve your final goal. You could say then that they are the individual rooms of your blueprint!

To break it down further, here are some more features that distinguish strategy from tactics.

Digital marketing strategy defines your competitive advantage

Sun Tsu was the first to write about the difference between strategy and tactics, and his thinking on strategic thinking fits marketing strategy well.

‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat’.

Your strategy helps you to measure where you stand in comparison to your market competitors, then helps guide you when you are making the decisions designed to improve that position.

Digital marketing strategy establishes your top-level resource requirements

Your budget, people available and time at your disposal are all limited resources in your professional service organisation. Your strategy helps you decide how to use the resources you have to drive the biggest impact. By knowing exactly where you DON’T want to invest time and effort as well as what you need to focus on, you are able to make decisions and execute tactics that achieve your final goal.

Digital marketing strategy sets a specific long-term vision for your business

What sets a strategy apart from a tactic more than anything else is the fact that it defines your final goals. Once you have decided what exactly the final goal of your business is, you can shape your strategy and decide on the tactics that will help you achieve that goal. Then ensure your organisation stays on the same successful path even after your ultimate business goal has been reached.

Digital marketing strategy defines both long and short-term objectives

The tactics you use are meant to support the overall direction of your professional service organisation by contributing to its overall aims. Your digital marketing strategy makes sure you know exactly what you’re trying to achieve and helps you pick tactics that align with your vision for your business.

Digital marketing strategy identifies priority markets, audiences and products

Your digital marketing strategy includes conducting market research that identifies where your product or service will be most successful, the best way to reach your target audience and which of your products or services to focus the most resources on. Once you have that information, you’ll be able to decide on the best tactics for delivering your marketing message.

Digital marketing strategy establishes your brand positioning

Once you know the characteristics, preferences and behaviours of your ideal target audience, you can work on defining how you want your brand to be perceived in relation to your competitors.

Digital marketing strategy is the roadmap guiding your major marketing investments

With a digital marketing strategy in place, you will know which data you need to exploit and which technologies will make your digital marketing tactics more effective. Trying to implement all these new technologies as they are developed isn’t cost-effective, though. With a digital marketing strategy, you’re able to build an integrated marketing tech stack that supports all your marketing goals.

Digital marketing strategy steers activities by making governance possible

A digital marketing strategy should provide your professional service organisation with an overarching control of the various digital marketing tactics you are employing to achieve your business goals. You need to make sure you’re using the best methods to ensure your tactics stay aligned with your overall brand message and business goals. A digital marketing strategy facilitates that at every level and for every tactic you may use.

How to build an effective digital marketing strategy

At the core of your digital marketing strategy is what we at Dash call the ‘3Bs’.

  • Buyer: Who is your buyer and what do they need? What does their buyer’s journey look like and how do they make their purchasing decisions?
  • Brand: What is your brand, and what is its message? How are you going to align your brand and products or services with your buyer while also reinforcing your brand at every stage?
  • Build: You want to showcase your brand and consistently deliver the right message that reinforces your brand at the right time as your buyers travel along their purchasing journey. So what does your marketing technology stack or core infrastructure need to consist of in order to achieve that for the long term?

When Dash is helping you craft your digital marketing strategy, we aren’t just creating content or a paid advert because it seemed like a good idea at the time. Your digital marketing strategy is the foundation of your marketing efforts, and we make sure that it is a strong one.

We will work to identify your audience, their pain points and challenges, identify keyword opportunities across multiple platforms and choose the tactics that will best suit the long-term goals for your business using this information.

Some of the digital marketing tactics we employ include:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Producing Webinars
  • Content Marketing (Writing Articles and Blog Posts)
  • Downloadable Content (Whitepapers, eBooks, Video Tutorials)
  • Email Marketing
  • Social Media Marketing
  • Website Development & Design (with A/B Testing)
  • Landing Page and CTA Strategy
  • Marketing Automation
  • Lead Nurturing Strategy

Our digital marketing strategy development process

Once our initial assessment and planning have been completed, we can provide you with a digital marketing plan that is tailored to our business, your audience and your final goals. Only then do we start building your foundation.

Step 1: Assessment

We start by auditing your current digital marketing activities and outbound marketing efforts to identify your buyers, where there might be opportunities for improvement in our efforts or tactics you’re not taking advantage of yet. Then we evaluate the digital marketing landscape of your competitors to identify what has given them the competitive edge.

Step 2: Planning

Now that we have all the information we need about your buyers and your competitors, we build on those insights to create a digital marketing strategy that is tailored to your business, your brand, your industry, your buyers, your competition and your goals. This will outline the tactics that need to be implemented over time.

Step 3: Implementation

Now that your digital marketing strategy has been developed, we can start building and upgrading your digital marketing foundation, from your website and social media presence to email and CMS. If it doesn’t exist, doesn’t work properly, doesn’t meet your needs — we will fix and optimise it.

That may mean building a new website, curating an email marketing list or implementing SEO and PPC advertising. You want to maximise your ROI, and this stage is about ensuring that’s exactly what your digital marketing efforts deliver. We will also put everything you need to monitor and track the effectiveness of your digital marketing efforts in place at this stage.

Is your business ready to take advantage of everything that digital marketing has to offer?

Remember when we told you that many businesses don’t have a clearly defined digital marketing strategy in place? As marketing technology continues to develop and evolve, those businesses will find they are always playing catch-up. No matter the specifics of your overall business goal, you want to be considered a leader in your industry or market.

A big part of that includes not being one of the almost 50% of businesses who can only react to an ever-changing marketing environment rather than blazing a trail for others to follow. With a comprehensive and actionable digital marketing strategy in place, your ability to attract more prospects, convert more leads and close more sales is improved a thousandfold.

More sales are what every business wants at the end of the day, isn’t it? And by aligning your day-to-day digital marketing decisions with your overall business goals, that is exactly what a clearly defined marketing strategy is designed to do.


Original Post: https://dash.marketing/blog/digital-marketing-strategy-everything-you-need-to-know-for-long-term-success/