There is no doubt that apps are one of the fastest growing areas of the mobile ecosystem today. Developing cross-platform apps that function well across Android, iOS, tablets, and the web can be challenging for developers. Figuring out how to monetize those apps can be even more difficult. Here are a few strategies for monetizing a cross-platform app.
· Consider your audience – Just because your app monetizes well on one platform, does not mean it will be just as successful on another. Users behave differently across platforms, so be thoughtful about your monetization strategy for each audience. Small adjustments may be necessary to maximize revenue.
· Be creative – Similar to their variations in behavior, users on different platforms will respond to different ad formats. Developers can get creative with ad placements that are cohesive with the app’s UI. Testing across platforms is also critical. Optimized, engaging ad units will result in higher click through rates and conversion rates, ultimately leading to higher eCPMs.
· Reengagement – Bringing users back into your app can add incremental value that may have been left on the table. Notifications or cross-platform ads can serve as reminders for users to return to the app.
Single platform applications can be successful, but building for multiple platforms will help maximize your monetization potential. Building a holistic cross-platform monetization strategy with nuances for specific audiences will ensure developers are generating the most revenue possible.
· Consider your audience – Just because your app monetizes well on one platform, does not mean it will be just as successful on another. Users behave differently across platforms, so be thoughtful about your monetization strategy for each audience. Small adjustments may be necessary to maximize revenue.
· Be creative – Similar to their variations in behavior, users on different platforms will respond to different ad formats. Developers can get creative with ad placements that are cohesive with the app’s UI. Testing across platforms is also critical. Optimized, engaging ad units will result in higher click through rates and conversion rates, ultimately leading to higher eCPMs.
· Reengagement – Bringing users back into your app can add incremental value that may have been left on the table. Notifications or cross-platform ads can serve as reminders for users to return to the app.
Single platform applications can be successful, but building for multiple platforms will help maximize your monetization potential. Building a holistic cross-platform monetization strategy with nuances for specific audiences will ensure developers are generating the most revenue possible.
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