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These days, creating an app is much easier than getting good responses to it. More than 1.5 million apps are available on Google Play and App Store but not all of them do get desired responses. Many of them do not even receive a respectful number of downloads. Here social media can do wonderful things to market an app.
It takes manpower of hundreds of hours to create an app which you think can be the next smash hit on stores. But it doesn’t happen the way you have thought.
You get slower downloads and no ranking on top lists. You do not receive the desired response to your app and feel that it was a failure but, it’s not.
First accept this fact. There are more than 1.5 million apps already available on both leading stores - Google Play and App Store. Now think – does your app has the super-x factor to make to hit-lists?
But even if you don’t have that “x” or “super-x” factor in your app, you can still make good response by marketing it through social media platforms. Here is what you can try:
Make a picture perfect plan
Getting desired success in social media requires proper planning. Before you do it, you must have answer for following questions:
- Do you have enough good content to attract potential audience?
- What social platforms will you choose for or fit your need?
Of course you should have the best of the answers for these two questions. Social media is a quick scroll-down channel.
If your post’s heading isn’t striking, users will pass-by it and you will hardly get any visit to your app page. So headings need to be flashy. But don’t use false or overly sensationalized headings just to get hit to your app page.
Plan the content and its headings in a way so that it proves to be useful to users. Also choose the platform according to the app’s nature.
A gaming app will not get good response if it’s marketed on LinkedIn.
You must know the reasons why people hangs up to social media sites and then try to add all those reasons to your social post for marketing the app content and pages.
Bring value to what you post
To get good response out of your social media marketing campaign for your app, you need to create value based content. Value based content isn’t only high in quality but appealing in presentation, interesting in reading and yes, connects to your purpose.
The content should be engrossing to keep the users engaged. Here, content doesn’t only mean articles and blogs but images, gifs, presentations and videos are also some other formats of content.
Add human touch to you social content
Put yourself in place of users and now observe what kinds of headlines do attract you. You will see that all the headlines appear human in tone attract you more than those ones which are result of an automated, customized marketing approach.
Bring this trait to all our posts going to social sites.
Reward for download
Rewarding your users for downloads can really do wonderful things. Methods of doing this are more than one.
All you have to do is - motivate users to download your app. Once users are rewarded genuinely, they refer it to their friends and family members who then refer the app to their friend and family members and it goes on.
Google+, Twitter and Facebook
Google Plus is good tool to market an app. It offers plenty of advantages over others.
Your activity on Google Plus will help you move up in organic search result. You can also use has-tags with post as you use them on Instagram and Twitter.
Another excellent platform is Twitter which is used by millions of users over the world and 85% of them access it through mobile devices. The Twitter based mobile app marketing drives users to install reaching downloading your app from the app stores.
Also Twitter allows you to reach influencers by remarking them in your tweets. Then you have Twitter Cards which help you increase visibility of your app and ultimately increasing downloads.
Facebook does wonderful things when it’s chosen as a channel for app marketing . With millions of users over the world, anything posted may become viral within a few days.
All it requires is content that interests users, who then share, like and comment it and make it popular.
Whatever you post on all these platforms, make sure users are sharing it. If they don’t, you will not be able to meet you goals.
Instagram
Instagram is one of the biggest mobile photo sharing platforms used by more than 80 million active users from across the world. You can put videos and images to tell about what your app can do.
A single image may tell the whole story
A single image can describe the whole story. It’s true in every case and so with your app too.
You need to create interesting images for social sharing because texts requires a bit more concentration to be read but images are easy going stuffs.
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