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Long days
and nights are behind you and your development team for creating an app that
you hope will be a smash hit on the Apple App and Google Play store. Your app
is all set to launch and want to create a huge demand and drive more and more
people to download it. But, it is not easy to make your app stand out from more
than 1.5 million others available for users to choose and download from. You
can use paid advertising to drive more demand, but it requires significant
financial resources.
Now, you
are thinking What are the other cost-effective ways to market your app
successfully? There are a lot of ways, but social media is the best way to make
apps more successful and to drive up more demand. For this, you need to keep
the following points in mind.
1. Plan
Ahead
The most
vital part of your app marketing with social media is Planning. Ask yourself
some important questions to start building out your plan, including:
What
Content Do I Want My Potential Audience To See And Read?
Which
Social Network Channel (Facebook, Twitter, Etc.) Will Be Appropriate For This
Content?
Answer such
questions with your audience preferences and profile in mind. Remember, knowing
that “Who target audience”, “What social sites they like to hang out in” will
help you make the best decisions with your social media marketing.
2. Create
Value Based And User Generated Content
First, you
need to produce unique, informative and high quality content in planning and
making your Social Media campaign to bring visibility to your app. Develop
content that is engrossing in order to keep your target audience engaged. For
example, if you are marketing your cooking app, then write posts on tips from
the best chefs, some of the best recipes out of India, etc.
Apart from
this, creating cool videos that describe your app can promote your app in a
great way. Make videos funny, quirky and promote it via the most popular social
channels such as Facebook, Twitter as well as in You Tube.
3. Humanize
Your Content With Social Media
Users of
social channels will respond more favorably to updates that are human in tone
instead of tailored marketing approach. Keep in mind this is really most vital
factor that translates to all masses is the passion of the developer for the
app. Also, ask for feedback as it will allow your future loops and apps to reap
the advantages and improve your existing successes. Also, engage in
Conversation with users, acknowledge mistakes, surprise users with new
features, etc.
4. Reward
Users For Downloading Your App
If you
really want your app to take off, then reward users. You can use a lot of
different methods for motivating users to refer the app to their friends,
relatives or colleagues. This is not only a great way to increase your app
downloads, but your app referral scheme can help you to monitor your user
experience and track how more downloads is being generated.
5. Google+
There are
plenty of advantages using Google plus for marketing your app, and one of those
is the built-in power that will move up your app in organic search results.
Using hashtags on Google+ is like using them on Instagram and Twitter that is #
and then type in your one word hashtag. But, what sets Google+ hashtag creation
apart from another? The ability to auto-create hashtags. Additionally, use
Hashtags to optimize your SEO power, but don’t overdo it as Google doesn’t take
account over-stuffing keywords in hashtags and in content.
6. Twitter
Millions of
users across the world access Twitter every day, and about 85% of them do so
from their mobile device. Also, Mobile app marketing enables you to target
these users to drive app installs as well as engagements at scale. In addition,
Twitter lets you to reach influencers by remarking them in your tweets. A new
feature that was released last year enables you to use content marketing and
“Twitter Cards” to increase the visibility of your app, as a result increasing
downloads.
7. Facebook
With
millions of users, Facebook is the best social media channel today to promote
your app. It is advised to set up a Facebook page for your app as it will
provide you a presence in the social media world, which is a great way to gain
credibility, create a buzz or gain feedback about your app. Ensure you have
lots of detail within the page about your app, also use screen-shots along with
a call to action within the header image will surely help to make your business
app visible. Also, join groups and promote your app in them and make your own
Facebook group and invite people to join there.
8.
Encourage Users To Share Your App Content
In order
that users can share your content on Twitter, Facebook, you need to encourage
them by creating good informative content. Highlight key features of your in
the content with how it can help you. Also, chat with people and tell them why
you have developed this app and its benefits.
9.
Instagram
If you like
to get your app seen and downloaded by more and more people, then Instagram is
your magic spell. There are over 80 million active users on Instagram. So,
having a presence regarding your app there is something you must look into as
well as see what you can do to follow the success with your business app. Also,
talk about the people who will download and use your app, plus show videos and
images.
10. Images
Are Worth A Thousand Words
A picture
/image tells a large amount of descriptive text. Using photos is a really a
great way to make a post regarding your app stand out from the crowd. Post
general “Download the App” like messages with screenshots of the app of early
users using it. Apart from pictures, another great that works well is to do a countdown
to your app’s release in the app stores. They post a new message about a
feature of the app or a tip for using it every day as well as add a relevant
app picture to go with that post.
Conclusion
As there
are a lot of social media channels that help you in marketing or promoting your
business app. If you follow these 10 tips mentioned above, then you’ll be well
on your way to increasing downloads.
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