marketing-interactive.com
The ever-changing world of the web has provided challenges and opportunities for brands and marketers. But what should you be looking out for? Yahoo shares its forecasts for internet development for 2016, indicating data-driven marketing, in-app marketing, live stream video and cross-border e-commerce will become the new norms in 2016.
Digital marketing will be data-driven
Data will continue to prevail in 2016. By integrating data from different channels and sources, brands, advertisers and marketers can have better insights into consumers’ interests, preferences and behaviours.
Data will continue to prevail in 2016. By integrating data from different channels and sources, brands, advertisers and marketers can have better insights into consumers’ interests, preferences and behaviours.
With the help of data, we will have a more holistic and in-depth understanding about consumers, facilitating marketers to identify the right customers and create a better experience for them. Only if marketers acquire the right data at the right time from the right device, they can create a better customer experience and uplift the effectiveness of their digital campaigns.
With unique data and owned e-commerce analytics capabilities, Yahoo Hong Kong provides brands with more valuable cross-device intelligence by combining the strengths of Yahoo, BrightRoll, Flurry Analytics and Tumblr.
In-app marketing prevails
The high penetration rate of smartphones is speeding up the development of mobile apps like photo taking and online shopping apps. With this in mind, we believe in-app marketing will be the next big trend in the region.Cheetah Mobile has integrated its mobile apps including Clean Master, CM Security, CM Browser and CM Locker, with Yahoo’s Search in Apps and Yahoo Gemini native ad platforms. We will see more partnerships in such area in the future.
The high penetration rate of smartphones is speeding up the development of mobile apps like photo taking and online shopping apps. With this in mind, we believe in-app marketing will be the next big trend in the region.Cheetah Mobile has integrated its mobile apps including Clean Master, CM Security, CM Browser and CM Locker, with Yahoo’s Search in Apps and Yahoo Gemini native ad platforms. We will see more partnerships in such area in the future.
The rise of live stream video
Pertain to a robust content ecology with licensed content, original programmes, partner and user-generated content on Yahoo, we particularly see the rise of live stream video. Watching live streaming concerts and ball games on mobile devices has been trending among Millennials in foreign countries. For example, Yahoo Hong Kong recently broadcasted parts of the Clockenflap Music Festival and Yahoo Asia Buzz Award in real-time for the first time.
Pertain to a robust content ecology with licensed content, original programmes, partner and user-generated content on Yahoo, we particularly see the rise of live stream video. Watching live streaming concerts and ball games on mobile devices has been trending among Millennials in foreign countries. For example, Yahoo Hong Kong recently broadcasted parts of the Clockenflap Music Festival and Yahoo Asia Buzz Award in real-time for the first time.
For apps developers, the development of video market has created an opportunity for native video advertising. By integrating the power and content of two most effective display ad formats – native ad and video, apps developers can equip their apps with native video advertising capability.
Cross-border e-commerce platform becomes an ecosystem
Around 70% of Hong Kong’s population are now using mobile for online shopping. Cross-border e-commerce platforms will form a unique ecosystem where online users can search for merchants from all over the world on a single platform, making online shopping even more convenient. The future of e-commerce will depend on how brands leverage the advantage of this “one-stop” online shopping trend to expand the market.
Around 70% of Hong Kong’s population are now using mobile for online shopping. Cross-border e-commerce platforms will form a unique ecosystem where online users can search for merchants from all over the world on a single platform, making online shopping even more convenient. The future of e-commerce will depend on how brands leverage the advantage of this “one-stop” online shopping trend to expand the market.
No comments:
Post a Comment