ESSENTIAL APPS TO MANAGE YOUR PPC CAMPAIGNS FROM ANYWHERE

By Michael Kordvani

Gone are those days when PPC was considered as an optional marketing strategy where people use to opt it for betterment. The time has now changed, PPC is now mandatory for your business if you wish to run in this digitally advanced world. PPC visitors are more committed to purchasing than someone who has reached you through organic search.

To efficiently deal with your PPC marketing campaign you need to have the right tools that can help. Also, you do need access to these when you need them without thinking of where you are. Well, smartphones apps make it possible for you. Mobile App advertising is a growing trend and while more and more businesses offer quality Apps to their clients, the need to advertise through this medium will increase and become more commonplace.

ADWORDS AND ADWORDS EXPRESS

Google PPC advertising may be one of the easiest ways to generate traffic to your website and make some decent profits from your AdWords campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google and their AdWord advertising popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad in your Google AdWord campaign.

Google AdWords allows you to run numerous AdWords campaigns at the same time. This is key. One of my best practices is I test different ads to see which one is converting better. AdWord is available on iTunes and Google Play Store.

LOCAL SERVICES ADS

This is particularly true if your business is a locally based one and not simply an electronic (internet) one. By not focusing some of your marketing budgets on making sure that you have adequate local ads, your local community is likely not being fully informed and aware of your presence and what you have to offer. Because many people would rather shop locally in many cases, this could be a valuable customer that you are losing out on.

It is important to not neglect your local customer base. In many cases, these local customers will be providing you with the majority of your business. By placing a variety of local ads that pinpoint exactly what your business does and whom it is targeted for, you will be putting the word out to your local community as well as the larger internet audience too.

You can set ads and PPC options according to your likings. It is available on both iTunes and Google Play Store.

BING ADS

With Bing advertising, you have the possibility of getting your products or services across to over one millions of potential customers depending on your niche. You will be the one to set the cost while you only have to pay when prospects click your ads. The most important factor before you start advertising on Bing, you need to prepare yourself properly and understand the whole process, I mean how the ad campaign will work for your business you're trying to promote based on your keywords you'll like your services or products to be found on search engine results. It is available on both iTunes and Google Play Store.