Monday, 15 January 2018

Data Tracker: Marketing is set to get more automated in 2018, says report

business-standard.com

The corporate sector needs to understand many avatars of customers to be able to ride the trends in marketing technology in 2018

digital marketing, technology,AI,SEO,advertising,automation,marketing,management
Marketing is set to get more automated in 2018, says report
in 2018 is set to get more automated and will need to adapt to technological needs and innovation much faster. It is no longer enough to know how a customer behaves online. Customers now have many avatars and a single customer acts in very different ways depending on the channel or platform she uses.
The corporate sector needs to understand this phenomenon to be able to ride the trends in in 2018. A report, Transformational Martech Trends, by automation agency Netcore Solutions says, “More will embrace an expanded role in 2018—focused not only on customer communications but also on crafting customer experiences that deliver on brand promises everywhere.”power* will help deliver personalised, targeted and appealing messages and offers for customers, select the right channel for the best results and be an anti-fraud partner that can save time and moneyat work* The industry is witnessing a massive compounded annual growth rate of 24.3 per cent as more companies and consumers adopt interactive interfaces* Chatbots, by acting like a virtual pre-sales partner will help optimise presale process operations, improve data collection and enhance buyer experienceAnalytics enabled marketing* Sales engines will be strengthened with data helping them predict and recommend new purchases for customers more efficiently* Analytics can be leveraged to create a predictive churn model for a data-driven retention strategy and help companies focus on engaging and retaining flight-risk customersNew model of ‘madtech’* The convergence of and will create ‘madtech’ which will help and advertisers increase conversions and reduce ad spend* It will enable to retarget audiences who have left the brandVirtual and augmented reality* VR will open up the possibilities for providing customers with engaging experiences, be it a retail store, a salon, travel agency or an automotive brandVR ad platforms provide the opportunity to engage with the customers with short ads that play when an app is loading or in between games* AR products expected to reach $117.4 billion by 2022, expected to transform and channels into interactive platforms that speak to customers and showcase product benefits effectively* can optimise events and shows for lead generation and to engage prospects who could become customers, trade shows can allow users to ‘play’ with products and technologies in an optimised settingSemantic and content marketing* now need to optimise their content online to the real intent of users; for this, they first need to understand how their target audience thinks. This is the essence of semantic SEO* It can be used to predict user intent, optimise content for multiple, logically-related topics and chunk content meaningfully