Through his company's new 4-step mobile publishing model, Inc. 500 Entrepreneur Amish Shah is on a mission to overcome the escalating competition, development costs and marketing overheads that are crippling thousands of mobile entrepreneurs - and stopping countless new ones from earning passive income in the $50 billion mobile marketing industry.
September 10, 2014 /MM-prReach/ --
Encinitas, CA, – After discovering a new mobile publishing strategy that overcomes many of the challenges of traditional app marketing, mobile entrepreneur Amish Shah is now sharing his approach with other entrepreneurs searching for a low-risk, low-competition solution to owning a slice of the $50 billion mobile marketing industry.
First designed by Shah as an experiment to improve his own mobile marketing business, the MobiPubber Business Platform is a four-step process for marketing not apps, but pioneering high-quality ebooks and other written educational material on popular platforms like Apple’s iBookStore and Google Play.
“This new approach is about solving the three main problems most independent mobile app entrepreneurs are dealing with,” says Shah. “Firstly, they’re forced to compete with wealthier and better equipped developers – which are sometimes even backed by billion-dollar corporations. In relation to that, you’ve got the second challenge which is rising marketing and development costs. And finally, you’ve got the universal problem of visibility: which is that the average developer just can’t get enough people finding their apps in the overcrowded app store. The industry is full of opportunities, no doubt – but it’s a tough world for many.”
Recent stats appear to back up Shah’s claims of a hardening mobile app industry. A 2012 study by digital analysts Canalys, for instance, found that 50 percent of all app revenues are now shared between just 25 prolific developers: mostly large gaming corporations like Zynga, Electronic Arts, Disney and Rovio.
Canalys predicts that this trend of corporate monopolization will make it increasingly harder for the average app developer to be discovered by users, let alone turn a profit.
On the other hand, figures specific to the mobile publishing niche point to a unique window of opportunity for early adopters: the niche’s estimated value is growing rapidly, from $275 million in 2012, to a projected $1.4 billion by 2017. Transactions are also sharply rising, going from 130 million in 2011 to over 400 million in 2012. And yet the bulk of these numbers are being driven not by large corporations, but by a still-small community of solopreneurs with limited resources.
Even the ebook format itself is enjoying rapid growth, accounting for 3% of U.S. book sales in 2009, 22.55% in 2012, and 30% in 2013.
The four steps to the MobiPubber Business Platform are: studying and understanding how the marketing platforms operate, crafting a monetization strategy for each ebook, strategically uploading and marketing these ebooks, and optimizing conversions and pricing strategies for perpetual growth and passive income.
According to Shah, this approach involves no restrictive startup costs, almost zero overheads, no difficult technical skills to master, and the freedom to build one’s passive income stream at a comfortable pace.
“This makes it an ideal diversification strategy for existing app marketers, a low-risk, low-competition entry point for entrepreneurs looking to gain a foothold in the mobile marketing industry, or simply a unique opportunity for anyone in search of a passive income stream or a platform to share their message,” he explains.
One of MobiPubber’s first clients, New York-based entrepreneur Don Nir, echoes Shah’s claims. “I was surprised at the speed that my content pieces were up and available for download,” he explains. “The customer downloads began immediately, and the revenue showed up shortly after. I see this as a “set it and forget it” type of business – and even though I’ve only been doing it for a few months, I couldn’t be more pleased with its long-term potential.”
Amish Shah is a serial entrepreneur who over the past 14 years has built and sold 4 digital businesses and app companies with revenue exceeding $25 million. In 2011, his mobile company Digispace earned him a spot in the Inc. 500 list as one of the 10 fastest growing companies in San Diego. MobiPubber is his latest business platform for entrepreneurs looking for a better way to create a sustainable passive income venture and spread positive knowledge in the mobile marketing industry.
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