theguardian.com
If the future does arrive as promised, technology could herald the end of waiting to pay for goods and services. But what does that mean for Britishness?
They do it at bus stops, in airports and train stations, and
in shops and banks nationwide. Queuing politely is considered a uniquely
British trait, and millions instinctively observe its rituals and etiquette
every day.
Yet this quaint tradition could die out soon, thanks to the
Internet of Things, or IoT, connecting us with what we want to buy, how we
choose to pay for it, and even how it’s delivered – without the need to wait in
line for any of it.
Look at London’s Oyster card: it can be set to automatically
top up credit, so most commuters in the capital never need to queue for
Underground tickets. Transport for London is even using it as the impetus to
remove staff from ticket offices.
Many of us have already seen this shift to technology when
buying groceries, left to scan our Jaffa Cakes or ready meals on our own at
self-service checkouts, silently screaming at the machine that there really is
not an unexpected item in the bagging area.
But even that could be about to end. Supermarkets are
already experimenting with ways to use RFID chips in product labels, said the
University of Strathclyde’s Professor Lillian Edwards, who is chairing the
Smart Cities conference being held in Glasgow on Tuesday and Wednesday.
“You can price your items as you put them into a basket or
trolley using a reader, and you could even use that reader to add it all up
ready to check out by the time you get to the end,” she says. It could be as
simple as swiping a contactless card on the way out of the store, without
having to queue at all.
‘You won’t have to queue’
It’s not only groceries. Add a payment method to a
smartphone and connected labels to anything, and we can walk out of the shop
with the object of our desire in hand - and without being done for theft.
Sarah Eccleston, UK director of enterprise networks at
Cisco, says: “When books are connected to the internet, and so is your
smartphone with a payment capability on it, you can walk right out of
Waterstones with the books you have chosen and be automatically charged. You
won’t have to queue to buy them.”
You also won’t have to speak to a shop assistant, which
could appeal to the reluctant and unsociable shoppers among us. British IoT
company Iconeme embeds smart “beacon” technology into store displays and
mannequins.
“The customer can instantly access information about the
items they’re interested in and even make purchases via the retailer’s website,
without waiting for a sales assistant or joining a queue,” said Iconeme
co-founder and chief executive Jonathan Berlin.
The Internet of
Things is set to allow shoppers to see clothes on a mannequin and order them
online - no checkout queuing required. Photograph: Sarah Lee/Guardian
In other words, point your smartphone at a mannequin, find
out where to try on its outfit, and then order it on an app. You can soon buy
clothes without even having to speak to a human - let alone queuing for the
privilege.
But if you’re not such an introvert and crave a little human
interaction, shop assistants will also be touting their wares equipped with
tablets, predicts John Pincott, European MD, Shopatron.
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That will let them not only provide a “frictionless” way to
pay on the shop floor without queuing, but provide access to “product
intelligence”, promotions, and inventory visibility, he says – a welcome change
from the shoulder shrug many questions get in response. Indeed, there are no
tills in Apple stores - just shop assistants who take your credit card and
email the receipt to you.
Cisco has already added the death of queuing to its list
Museum of Lasts – its collection of inconveniences set to be killed off by the
IoT including traffic jams and missed meetings. Eccleston says we will not even
have to think about what we’re buying.
“Imagine for example, that your fridge is connected to the
internet, and so are the shelves in a supermarket,” she says. “When the fridge
tells the supermarket you have used the last of of an item, a supermarket can
start to prepare your weekly shop for you, and automatic payment can be made.
So you won’t have to queue for anything - you will just need to collect it.”
Or not. Forget waiting in traffic – leave that to a
self-driving car or delivery drone, which are already being developed by Amazon.
“Once the public is convinced of driverless vehicles, it is
only a matter of time before even smaller vehicles or robots are permitted on
roads to deliver packages – this will happen much more quickly and with less
resistance than airborne drones,” says Shopatron’s Pincott. “This will make
fulfilment methods such as ship-from-store, or click and collect more
efficient, because point-to-point deliveries won’t require a driver.”
More boredom for shop assistants. And more surveillance?
Despite our apparent affection and respect for the art of
queuing, most of us would surely welcome less of it. But there may be
downsides.
The high street will become even more empty, and most of
those shop assistants we’re ignoring in favour of staring at our handsets will be
out of work. Plus, Professor Edwards notesanother concern, and it’s one that
always comes up with the IoT: the more sensors and connected devices, the more
potential for privacy invasion. “Again we’re extending this network of
surveillance, but it will improve consumer satisfaction,” she says. “There’s
always a tradeoff.”
Of course, blind acceptance of the surveillance state is
another infamous British trait, so perhaps it can take the place of queueing in
the list of what it means to be British.
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