Eliminate repetitive tasks so you can focus on other parts of your business.
With Mailchimp’s marketing
automation tools, you can send the right message to the right people
at the right time. It’s like having a second brain for your business.
Marketing
Automation Defined
Marketing automation helps you stay connected with your audience (and
find more people just like them), so you can eliminate repetitive tasks and
focus on other parts of your business. Target people based on behavior,
preferences, and previous sales—and use this intel to do things like welcome
new subscribers, reach out to people who abandon their online shopping carts,
and win back lapsed customers—automatically.
How
Does Marketing Automation Help?
Build
your brand
Promote your business and grow your audience with Facebook and Instagram adcampaigns
that help you reach people who are similar to your best customers.
Connect
with your new contacts
Make a powerful first impression. Show customers, students, or
volunteers everything you have to offer by setting up an onboarding series. Let
people know you’re thinking about them by creating an
annual ‘Happy Birthday’ email. Or, simply extend a warm welcome
to new contacts.
Sell
more stuff
Put your purchase data to work for you. Connect your e-commerce store with
Mailchimp to improve the shopping experience for your customers and generate
more revenue.
- Turn website visitors into
customers - Bring
potential customers back to your site with ads that
automatically display at the moment they’re ready to buy.
- Recover abandoned carts - Recapture
sales by reminding customers what they’ve left behind and
encourage them to complete their purchase.
- Customize order
notifications - Design beautiful, personalized order
notificationsthat match your branding and recommend related
products.
- Follow up on purchases - Ask for
feedback, send a quick survey, or provide customers with helpful
information—like usage or care instructions—after they make a
purchase.
- Personalize product
recommendations - Suggest items your customers will love with product
recommendations tailored to their purchase history.
Boost
loyalty
Nurture lasting relationships by showing customers you appreciate their
support. Marketing automation helps you reach out to first-time
shoppers to thank them for their patronage. Or, reward your top spenders with
discounts triggered by their shopping behavior.
Win
people back
Re-engage lapsed customers or inactive subscribers by creating a win-back email
series or targeted ad campaign.
Customize,
test, and repeat
With Mailchimp, you can create the perfect automation for any situation.
Provide educational resources to get new contacts acclimated with your
organization or products. Share blog updates from your
RSS feed, so your audience never misses out. Remind people to renew
their membership and reward your top supporters. Or, build your own custom
automations with triggers and send times that meet the unique needs of your
business.
“Mailchimp has essentially been our
6th man, and we’re only a team of 3. It’s allowed us to reach our customers
(without having to do it manually) and to customize everything so it feels
intimate and personal.”
Reggie Thomas, owner of Pinship
Original Post: https://mailchimp.com/marketing-automation/
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