Top 10: Most read marketing news stories of 2016

marketingmag.com.au

Plenty of Coca-Cola, Plucka Duck and some billboard-sized balls. No, it’s not Friday afternoon drinks at the Marketing newsroom, it’s the subjects of some of our biggest news articles this year chosen by you, the reader. Here are the top 10 most read news articles of 2016.

1. Coca-Cola redesigns packaging to reflect global ‘one brand’ strategy

19 April: On the back of The Coca-Cola Company’s move towards a ‘one brand’ marketing strategy, the company announced the launch of a new graphic scheme using one visual identity system featuring the brand’s colour red to unify products across the range. Read more 

2. David Wenham questions the answers in Monash University campaign

14 April: The new campaign from Monash University starred Australian actor David Wenham and encouraged the audience to look beyond the conventional and accepted and challenge the status quo. Read more »

3. Gartner’s ranking of digital agencies sees Publicis.Sapient sitting pretty

6 April: A ranking of digital agencies saw Publicis.Sapient take out the top two spots. Read more »

4. Taste the feeling: Coca-Cola unveils new ‘one brand’ global strategy

20 January: Coca-Cola unveiled its new ‘one brand’ global marketing strategy, and ‘Taste the Feeling’ tagline and campaign. Read more »

5. Telstra marketing jobs impacted in latest round of restructuring

29 September: A number of marketing roles at Telstra would no longer form part of the staffing structure as part of a shakeup at the telco. Read more »

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6. Macca’s Monopoly goes mobile with augmented reality app

9 September: McDonald’s Australia launched a world-first mobile experience for its largest promotion with the Monopoly Game at Macca’s app. Read more »

7. KFC pushes brand values, not chicken in latest ad campaign

January 22: In an effort to promote its values, rather than its product, KFC used words of wisdom from its founder, Colonel Sanders as inspiration for its first ever brand campaign in Australia. Read more »

8. Bonds lets it all hang out in ballsy digital outdoor campaign

20 April: A baller move or just plain nuts? Bonds dropped another chapter in ‘The Boys’ men’s underwear campaign, a large interactive billboard in Melbourne. Read more »

9. Corporate Reputation Index: JB Hi-Fi back on top in 2016

11 May: An annual report showed that JB Hi-Fi has the strongest corporate reputation in Australia, and ranks the top 60 based on overall reputation. Read more »

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10. Only half of companies will increase marketing spend, ROI measurement remains a challenge – global report

Christianchan / 123RF Stock Photo

4 May 2016: 52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high. Read more »