Mobile advertising market set to grow according to research

whatech.com

Two new reports explore the mobile advertising market, revealing it's strong growth prospects for the upcoming years.

It's estimated that two-thirds of U.S. adults now own a smartphone, according to a survey conducted by Pew. Smartphones have affected nearly every aspect of our daily lives, keeping us connected at all times. With the increased usage of smartphones, however, comes a growing market for mobile advertising. Companies are leveraging the power of mobile to promote their products and services to specific groups of users.
When you browse the Internet or run an app on a smartphone, you may see one or more advertisements. There are many companies out there who specialize in creating and offering these mobile-friendly advertisements -- and for good reason: statistics show that more people now access the Internet on smartphones and tablets than traditional desktop computers. Therefore, business owners should display ads on mobile devices to reach a larger audience and generate more sales.
According to the Global Mobile Ad Spending Market 2016-2020 report by RNR Market Research, the global mobile advertising spending market is expected to grow at a compound annual growth rate (CAGR) of 14.6% through 2020. The report's authors say search ads, display ads, and SMS advertising are the leading forms of mobile marketing. And among the leading adopters of mobile marketing include retail businesses, financial service providers, and drug companies. Within this report, you'll find professionally researched and written information about the market's definitions, classifications, chain structure, cost and revenue, and more.
Some of the key vendors profiled in this report include AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub, AppNexus, Byyd, Convertro, Criteo, Fiksu, iAd, Kiip, Matomy Media, Mobile Network, MobPartner, Tapjoy, PubMatic, RevMob Mobile Ad Network, and RockYou.
The 2021 Market Research Report on Global Mobile Advertising Sales report by Deep Research Reports is a second comprehensive report detailing the global mobile advertising market. Much like the first report, it explores the mobile advertising market from all angles, revealing insight into both current and future scenarios. It also explores the global mobile advertising market's development policies and plans, cost structure, import/export consumption, supply and demand, cost, price, revenue, gross margins and more.
So, what's in store for the future of the global mobile advertising market? You'll have to check out these reports for professional forecasts. However, it's safe to assume the market will continue to grow in the months and years to come. As more people ditch their desktop computers in favor of mobile devices, the mobile ad market will grow and expand.