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Congratulations!
Now that you have successfully launched your app, it’s time to reach the
maximum number of people you can make them download your app. There are over
millions of apps to be found across platforms of iOS, Android, and Windows,
where your shopping app is just a minute spectrum. A marketing strategy is
therefore needed to help you make your mobile app stand out from the crowd, and
for this you need to understand first what winning points make your app better
than the rest. Suppose you have launched a comparison shopping app in the
market recently. How do you plan to promote it? What would be your advantages
and the disadvantages? Having a clear view will give you a clear insight how to
approach the market with your key highlights.
There are
two kinds of marketing strategies to adopt, when you are out there promoting
your app – 1) organic promotion and 2) paid promotion. Paid promotion is great,
but organic promotion is even better. When combined, both can give you serious
results that were never before thought of. Take a look at the following
strategies to get started with your post launch mobile app marketing strategy.
5 ‘Must
Remember’ Post-Launch Marketing Strategy For Your Mobile App
#1-
Encourage Users To Engage
This is
very important if you want your users to be loyal in the long run. One way to
do it is by asking your users to rate or review your app. It is usual for
customers not liking to do the extra task, but you can adopt an altogether
different strategy to lure them into doing it. ‘Move the Box’ is one such app
that offers virtual currency tokens for a review that customers can earn
whenever they rate the app.
On an
average, a smartphone user downloads 25 apps or more than that. That means the
number of notifications he/she receives is multiple. This leaves the user
choose only those that he/she finds relevant, leaving the rest. It might even
go unnoticed if your application notification consists of only bug fixes.
Therefore, try utilizing this notification space as a marketing channel to
notify users on special offers and arrivals. Techie Smart Store is a comparison
shopping app that makes the smart use of the price alert feature. Here, buyers
can choose a price range of their choice from the drop down menu and set up a
price alert for a particular technology based product. Whenever there is a
price fall in the market, the app sends users email notifications to report
about the new price alert of their choice.
#2 –
Reciprocate To Provide A Good Customer Support
Words can
travel faster, and satisfied customers can help to make them reach a specific
target audience. Therefore, always ensure that you have got a good customer
support system ready to provide timely help whenever there is any need. Make
sure to reply back to customer queries on the same day, along with a support
mail.
#3 – Get
Your App Reviewed By A Review Site
Some apps
receive a highest percentage of downloads when they are reviewed by media
sites. This is because these sites have their team of specialized gadget and
app review experts, whom customers tend to rely on better when it comes to
deciding which one to go for. An example of some of these sites includes those
related to tech news, media, and other related press. Do a good research on the
guest authors who write for these sites before you decide to make an approach.
Try to understand what kind of articles do they write – is it that they are
eager to write a breaking news, a popular article or something that is
completely new and different out in the market. Then go pitch them about what
new features your app has to offer that sets you apart from the rest.
#4 –
Building A Great Landing Page Is Still Important
When you
ask someone to write an app review, the author will use two kinds of referral
links here. One will be linking it to your website page, and the other would be
linked to the detail page in the app store. Make sure you have a great landing
page that will help to turn your visitors into customers. You might be having
all the details mentioned in the app store. However, the information provided
is very limited and might not lead to a good user experience. On the other
hand, a landing page can turn out to offer a satisfying user experience along
with quality rich content – all that you need to make your customer convert.
#5 –
Keeping Track Of The Performance Of Your App
Even if you
are converting an impressive number of customers per day, it is necessary that
you keep a track of how your app performs. In that, you would soon discover
which are the features that are bringing in more clients and which sections
people prefer to drop off. You would also understand the total number of hours
that consumers like to spend in your app daily. Access to valuable data like
this, will help you to improve the functions of your application further. Make
sure that you measure some of these data –
> Daily
as well as monthly number of active users
> The
retention rate in order to determine how well your users benefit from your app
> The
average revenue per user. To find out your average revenue, divide the total
amount of revenue that you earn with the total number of active users
Mobile Apps
marketing
With the
Google now placing a strong preference for mobile search friendly websites and
app indexing for better ranking, mobile marketing is now facing stiff
competition. While you are there in the race, a quick note of these following
tips will help you to meet every obstacle with a better marketing strategy.
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