Mobile Marketing Market to Grow at a CAGR of 28.8% to 2019

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Global mobile marketing market is expected to reach $15,287.4 million by 2019 from $4,314.5 million in 2014 at a CAGR of 28.8%. Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. This allows for direct engagement, payment, and targeted advertising.

With the current enormous rise in mobile devices and tablets across the globe, the mobile industry has been rapidly growing. With the availability of mobile internet, the utility of these devices have evolved from mere messaging and calling to advanced features such as Near Field Communication (NFC), mobile payments, and others. Global businesses shifted from traditional marketing methods to digital marketing channels such as mobile to attract, acquire, engage, and retain customers. Mobile devices offer an attractive opportunity to deliver the best customer experience at a particular time by using the right combination of data, insights, and content through mobile marketing solutions to marketer. Geo-location & Analytics have augmented the capabilities of mobile marketing platforms by helping marketers to understand their customers better and helping them reach more targeted users. Complete report available at http://www.reportsnreports.com/reports/319486-mobile-marketing-market-by-solutions-sms-mms-push-notifications-mobile-emails-qr-codes-location-based-marketing-in-app-messages-by-industry-retail-travel-logistics-automotive-bfsi-telecom-it-media-healthcare-global-forecast-to-2019.html .

North America, Europe, and Asia-Pacific have the highest adoption of mobile marketing, and regions such as Latin America along with Africa and Middle East offers a lot of opportunities for the vendors where majority of the countries are yet to expansively adopt mobile marketing. Mobile marketing market is growing as increased number of smartphone and tablets users, mobile internet, increased usage of mobile web and mobile applications, and better return on marketing spend are some of the factors driving the mobile marketing market whereas restraints to this market are lack of education and awareness among Small and Medium Businesses (SMBs) and complex implementation on mobile marketing solutions. The overall mobile marketing market in this report has been defined as the spending by large enterprises & SMBs on mobile direct response marketing activities through mobile emails, QR codes, location-based marketing, SMS, MMS, push notifications, and in-app messages.