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There are over a dozen Smartphone applications available that can help to communicate with friends, family and loved ones. In the 21st century, communication is not a problem as long as every person has a Smartphone, and that particular device has internet connectivity.
Currently, more than half the population on the surface of the Earth use Smartphone devices, and at the rate at which the devices are being manufactured and their prices are falling, within the next couple of decades, every person on this planet will be using the Smartphone. Hence, online communication is the hottest trend, and WhatsApp forms an important part of the world of online communication.
Meteoric Rise of WhatsApp
WhatsApp was developed in the year 2009. It soon grew to be one of the most popular messaging applications on Smartphone devices and computers. Within a couple of years of its introduction, the application has registered over 200 million users and is now considered to be the instant messaging application with the largest number of registered users. So much has its popularity grown in the last two years that it has prompted Facebook to make an attempt to take over the company. This led to the acquisition of the application by Facebook, a deal which was finalized in the first few months of 2014. Post-acquisition, the application is still growing, and the number of registered users is on the constant rise.
Application WhatsApp – Potential Tool for Effective Marketing
In the current world of digital communication, most small and large business organizations are discarding the old ways of advertisement and marketing and are making a switch to the modern methods of digital marketing. The feature of being able to send and receive messages in huge numbers offers WhatsApp an advantage over its contemporaries as an effective tool of digital marketing. There are several companies that use these features of the application and offer business organizations with the opportunity to advertise their products and services by sending out text messages, images and videos in large numbers to various users of the application. This helps in appropriate advertisement of the organization among the particular segment of the society that is more attracted to the digital world.
Products Marketing – Made Simpler, Smarter & Better
With the digital marketing world gaining importance, marketing and promotion of products have become easier than ever before. With WhatsApp, companies can now promote their brands and products to a wider audience and reach their customers directly, immediately and far more quickly than before. This enables companies to have a direct control over the marketing campaigns and ensures that the message is spread to a wider population base! Moreover, in the recent past, there has been a strict restriction in the number of SMS that companies can send to customers. However, with WhatsApp, companies have the liberty to ignore these restrictive policies and proceed with their marketing campaigns with complete independence. This can be helpful in reaching out to a wider customer base!
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