Bronto introduces app to recover lost revenue resulting from shopping cart abandonment (retailtimes.co.uk)

Bronto Software, a leading marketing platform for commerce, today launched Cart Recovery, an app that will help retailers bring back customers who have left their online shopping carts, turning potential lost sales into actual revenue.

Designed for easy implementation and integration with the core functions of the Bronto Marketing Platform, Cart Recovery will enable commerce marketers to send automated and personalised messages to cart abandoners, helping put them back on the path to purchase, the company claims.

Forrester Research estimates that 87% of consumers abandon carts, resulting in $18bn of lost revenue annually, and other industry research shows that over 70% of online shopping carts are abandoned. This represents an opportunity for commerce marketers to convert sales that may have otherwise been lost. With the new Cart Recovery app, Bronto makes it easier for retailers to convert shoppers into buyers by targeting cart abandoners with automated and customised messages.

“Abandoned carts are low hanging fruit that every retailer needs to take advantage of,” said Philip Gossling, co-founder of DoMyOwnPestControl.com, an internet retailer Top 500 company and early adopter of Bronto’s Cart Recovery app. “Cart Recovery gives us a good platform to go after them the best we can.”

Key features of Cart Recovery include:
●        Simple, Fast Installation – Insert a few lines of JavaScript to enable the Bronto Listener to track cart activity on your website and Bronto will handle the rest.
●        Fast & Accurate Data Capture – Identify abandoned carts in near real-time with Bronto CartBeat and respond with a cart recovery message as soon as appropriate.
●        Automated Cart Recovery Messages – With drag-and-drop simplicity, set up automated, personalised messages that are triggered when a cart is abandoned.
●        Personalisation & Dynamic Content – Dynamically insert detailed order and cart information into email and SMS messages.
●        Cart Recovery Analytics – Track detailed cart activity, including abandonment rates, recovery percentages, recoverable revenue and more.

Setting Bronto’s Cart Recovery app apart from other shopping cart abandonment tools is its ability to provide fast and accurate data capture via its unique CartBeat feature – a measurement of cart activity on a website every 30 seconds. It compares this data to prior cart status information, enabling marketers to send timely, informed and actionable cart recovery messages to abandoners.

According to “Why We Don’t Buy”, a study conducted by Magento and Bronto, most shoppers (85%) find cart reminder emails helpful and 61% say a cart reminder email will get them back on the retailer’s site. With powerful analytics, personalisation features and near real-time data capture, Bronto’s Cart Recovery app gives marketers the ability to analyze data and customize their cart reminder messages.

“Commerce marketers need sophisticated tools to meet the growing challenges of connected and easily distracted consumers who expect personalised, relevant marketing,” said Bronto CEO, Joe Colopy. “In today’s multi-device, multi-channel shopping environment, identifying easy to implement solutions that help convert shoppers to buyers is critical. Cart Recovery was designed with that purpose in mind.”

Over 1,300 brands worldwide rely on Bronto to help them drive revenue through targeted and data-driven email, mobile and social marketing. Online retailers, multi-channel merchants and branded manufacturers take advantage of Bronto’s strong marketing automation engine, advanced targeting capabilities, email, mobile and social messaging channels, and laser-sharp focus on retail to engage with customers and drive sales