Thursday 19 June 2014

KISSmetrics Feature: 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid (blog.mobstac.com)

App-Marketing-Pitfalls-Kissmetrics-Mobstac
With over 1.2 million apps in the App Store, getting your app discovered can be quite a challenge. Digi-Capital’s recent Mobile Apps Investment Review predicts that non-game apps could double their share of revenue from 26 percent to 51 percent by 2017. This is certainly a great news for developers of productivity, utility and commerce apps. However, to ensure that your app gets a big chunk of this revenue pie, you need to do a lot of things right, starting from the pre-development phase of the app.
We recently published a guest post on KISSmetrics, titled 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid. Read the blog to improve your app’s chances of success.
A sample of what you can expect in the post:
1. How to perform Competitive Analysis for your app
App-Store-Competitor-Analysis
2. Tips on App Store Optimization (ASO) to optimize your app’s name, keywords and description
Photo-Editor-Apps
3. Key Performance Metrics that you should be measuring
Mobile-App-Metrics
4. Checklist of activities that your App Marketing Plan should include
Mobile-App-Marketing-Checklist-Plan-Mobstac

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