Mobile commerce is growing by leaps and bounds, there’s no doubt to this
if you consider the fact that U.S. consumers are tipped to spend an eye-opening $327billion online in 2016.
According to data from Nielsen, smartphone ownership increased from 44
percent in 2011 to 65 percent in 2013 and the number of mobile-connected
devices will exceed the world’s population by 2014, states a report from Cisco.
Increasing smartphone adoption and the rise of mobile commerce is changing the way peopleresearch and buy. Despite all this,
many brands fail to realize the potential of mobile and are only focused on
improving their e-commerce store. Here are 21 recent stats on mobile commerce
that will change your perspective of mobile commerce.
* In 2013, U.S.
mobile commerce sales grew 63% to $34.2 billion - Gartner
* By 2015, 81% of all U.S. cell
phone users will have smartphones -Invesp
* 78% of smartphone users access a
retailer’s website through a mobile app - comScore
* Traffic from mobile devices
accounted for nearly 40% of total online shopping visits on Black...
* 51% of Facebook referrals for
publishers come from mobile - Mashable
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