Top 5 Strategies for Marketing Your Mobile App

mobilemarketingwatch.com

The following is a guest contributed post from Dave Bell, the Co-Founder and Chief Executive Officer of Gummicube. Budding app developers who recently released their first app have quickly recognized the challenges of getting their app discovered. The App Ecosystem is teeming with competition, meaning...

The following is a guest contributed post from Dave Bell, the Co-Founder and Chief Executive Officer of Gummicube.

Budding app developers who recently released their first app have quickly recognized the challenges of getting their app discovered. The App Ecosystem is teeming with competition, meaning it is more important than ever to properly position your app.

The competitive nature of the mobile market forces developers to think outside the box when it comes to marketing. App Store Optimization (ASO) is an essential marketing tool that can be utilized by developers to help maximize their app’s visibility and target their audience quickly.

Various Marketing Strategies

Defining a clear and effective marketing strategy will improve an app’s chances of converting users within the app stores. Once a marketing strategy has been created, it’s crucial that developers continue their efforts to keep up with current user trends and behavior to reach their maximum audience.

To ensure an app is relevant to its audience, developers can utilize marketing strategies such as ASO, Paid Search, Reputation Management, A/B Testing and Social Marketing. Since there are many ways to market an app, developers need to test each method before settling on a combination of marketing strategies that works for them.

1. ASO

ASO is the standard marketing tool for app developers to build visibility in the app stores. The key component of ASO is optimizing an app’s metadata, otherwise known as its app name, keywords, description and creatives.

Developers need to optimize their metadata so their app is relevant to user searches and appears before competitor apps.

Once developers set up their ASO strategy, they need to continue monitoring user trends and behavior to ensure they are properly targeting their audience. Since trends are changing all the time, developers need to pay close attention to their users’ interests and needs and update their metadata accordingly.

2. Paid Search

Paid Search is a marketing strategy that has recently gained more traction. Since Google’s introduction of Adwords in 2015, and Apple’s introduction of Search Ads in 2016, Paid Search has continued to serve as a viable marketing strategy for many apps.

Developers that are interested in using Apple Search Ads need to keep in mind that they are created using their app’s metadata and creatives. Even though this means developers do not need to create any new content, it’s imperative they first utilize ASO best practices to ensure that their metadata is optimized to target their audience. If their metadata and creatives incorporate high-volume keywords, they are more likely to be relevant for those keywords.

3. Reputation Management

On top of using ASO and Paid Search, developers can create a Reputation Management campaign to monitor user reviews. Monitoring reviews is a great way for developers to engage with their users and understand the current user experience.

Besides engaging with users and understanding what users are currently experiencing, developers can quickly identify and troubleshoot any issues or bugs their users have mentioned. This shows users the developer is interested in providing the best experience possible, and that they are listening to their needs.

4. A/B Testing

Developers looking to improve their app’s conversion rate may want to consider conducting A/B Tests, the process that compares two or more options of metadata to determine which is preferred by end users.

This form of testing is incredibly effective because it quickly determines which piece of metadata or creatives engages with users best. Having this knowledge allows developers to understand what app name, short description, icon, or screenshots to use without spending a lot of time or money.

5. Social Marketing

It’s important that developers don’t pigeonhole themselves to just one type of marketing campaign. A great way to get noticed fast outside of the app stores is by taking advantage of social media.

Developers can connect with social media influencers to provide marketing offers that display the app outside of the App Store and Google Play Store. This also allows for the brand or company to gain awareness, which will in turn improve an app’s conversion rate.

Key Takeaways

Marketing an app is imperative to ensuring that it does well on the App Store and Google Play Store. Developers need to test every marketing strategy available to see which engages with their users best.

While ASO is the key marketing tool available to app developers, they need to incorporate all marketing strategies to improve their app’s visibility and help it become more discoverable to its target audience.

The best tips to boost app downloads

besttechie.com

The marketing strategy of your app will be a key determining factor in the ultimate success of the app. Even if you have a groundbreaking application you’ll need people to become aware of it. With the competitive nature of app’s on the Play Store and the App Store, you need to find ways for your app to stand out. Try the following tips to boost app downloads.

Focus on the Description

Think of your description as your first impression. Research the relevant keywords to use and find an able copywriter or content creator to help create the narrative. Boost your search chances by using your parts of your application’s name as keywords throughout the rest of your description. Note that it should always sound natural and be easily readable.

“The publisher name is also used by the App Store algorithm. Search phrases mixing keywords between the developer’s name and the app name seem to work. – Sylvain Gauchet

The description should clearly explain what the user can expect from downloading the application. If your app needs any permissions upon installation, this should be listed as well. Be transparent about your monetization structure as well and remember to consider description translations in different languages.

Application Localization

Note that applications on the app stores are separated geographically according to the country. If you localize your application you’ll increase your chances of being discovered across different languages as well.

There’s also the option to change the metadata of your application. As mentioned before, check the accuracy of the translations and get native speakers to assist you in creating the right message. Take note that the images and icons you are using should be equally enticing.

Review the Reviews

Evaluate your own habits as an app user. How likely are you to download an app with little to no reviews? Probably not. Reviews add to the credibility of your application, and having users share their experiences with your application can be extremely useful. Apart from the algorithms that will boost your rankings, more users will download your app because of its good reputation.

Where your app shows up in the ranking of the application also depends on customer reviews and ratings. Negative ratings can also lead to ranking penalties. Make use of push notifications to ask your users to review your application. Research push notification strategies to implement that will increase engagement and ask for reviews.

There are also many websites available that focus on application reviews, to be more specific here’s a list of over a 100 iOS app reviews websites.

Create Additional Content

Building on the success of your application and brand, cannot take place without a narrative. The app store isn’t the only place where you need to be visible. Make sure that you have a high-quality, responsive website or landing page in place. This will share additional information about your app, your team, and your company.

Having a content strategy in place will ensure that your page is updated with regular content, which can be shared via social media as well. It’s important to keep your users engaged and interacting on more than one platform.

Video content marketing is also highly influential at the moment and creating a video tutorial or animated video to assist in the marketing for your application. If you’re not tech savvy or a wordsmith you could always get the help of professional content creators and videographers to assist you in creating additional content. Backlinks could also help your application rankings if done naturally.

Offer Time-Sensitive Discounts

Although this tactic might cost you a bit of money, the benefits can easily outweigh the expenses. These incentives can increase app downloads which will bring increase your ROI as well. These discounts or promotions can be accessed according to certain terms.

For instance, if they want to use the promotion code, they need to share your app with a friend. If you have a gamification application, you can limit the amount of ‘lives’ available and request that the user share your app on social media or write a review to receive free lives.

There are many ways in which you can implement the reward, loyalty or promotion feature in your application and you app developer should be able to explain the pros and cons of each.

Always Keep Testing

In order to boost your app downloads, you need to provide your target audience with the best application possible. Analytics give you insight into how you can improve your app to please your users. Make use of all the data available to improve your app store optimization.

Your application also needs to be regularly tested and updated. Make use of A/B testingover a period of time to assess which images, descriptions and keywords are leading to the most downloads and conversions.

If you are looking for tools to help analyze and assess your data you could consider analytics products such as Mixpanel, Count.ly, Localytics, and/or Google Analytics.

Make use of Press Releases

“A good PR story is infinitely more effective than a front page ad.” —Richard Branson, Founder of Virgin Group

Press releases could also be really valuable in boosting your app downloads. A press release can contain the details about your application and when it’s set to launch. If you have a connection to influencers within your industry, you could request that they share the release with their following as well. Press releases increase exposure and also add to credibility.

It’s a good idea to create a buzz before, during and after the launch of your app on the store. If you know any social media celebrities and journalists, it would be good to reach out to them with a proposal and request to review your application.

Press Releases will boost your popularity and raise awareness, especially if you’re conveyed by popular media. Use screenshots in your press release and a link to download your app. – App Tweak

If you are in need of assistance on planning your app creation process, there are various design and development agencies available to help you create the best strategy and advice on implementing the above-mentioned tips to boost your app downloads.

4 Ways Startups Can Expand Their Brand With Paid Advertising

tech.co

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word.

Here’s some data to prove the point:

• The average CTA for an ad placed in the first position in search results is 7.94 percent. The number reduces to just 0.90 percent for the fifth position (organic or paid).
• According to Google, search ads increase brand awareness by 80 percent.
• Visitors from a PPC campaign are 50 percent more likely to buy a product compared to organic visitors from search results.
• Influencer marketing (a paid sponsorship deal) drives 11 times more ROI than any other form of digital advertising.
• 43 percent of new brand customers will end up buying a product they saw in a YouTube ad.

Yet the “take my money and make it happen” approach doesn’t work for creating high-impact advertising campaigns. Merely paying for exposure does not guarantee a sale or any positive ROI. You will need to be more strategic with your digital ad budgets. The following quick tips should steer you in the right direction.

Boosting Sales

Large companies tend to place “brand awareness” in the middle of their ad focus, rather than expecting immediate ROI on it. Most startups don’t have the luxury to do that. They need to show accurate numbers and justifiable user acquisition costs to raise another investment round.

Initially, experiment with Push Marketing. It’s aggressive, it’s pushy (pun intended), but it works when you need to attract as much attention as possible and create an instant customer interest in your offering. Specifically, that could be a cross-channel ad campaign that promotes your incredible discount or incentive, offers price reductions and so on.

The draw of push marketing is that it can only generate a temporary effect. Once you’ve built up an initial customer base, you will have to switch to more personalized offers and “softer” marketing tactics to re-engage and retain your clients.

Expand Your Advertising Channels

The modern consumer’s attention is highly dispersed. According to McKinsey research, only 13 percent of US customers are brand loyalist and don’t shop around for a better deal and around 58 percent regularly switch to another brand.

And while you may be getting a steady influx of new customers from one channel – Instagram for instance – there’s no guarantee that your funnel won’t dry up due to the new algorithm update or your target demographics sudden decision to embrace the hottest platform. That’s why putting all your ad spendings in one basket is never a good decision.

Ideally, you should continuously experiment with different channels and give up those that do not bring consistent results in favor of a new testing ground.

For example: You have been optimizing your website to make it rank in search results and invested in content marketing. Both need time to gain traction. In the meantime, you are driving some traffic and sales using paid ads on Facebook and Instagram. Later, you invest less in those platforms and focus more on Pinterest, while new customers start pouring in from organic search. You re-engage your current customer base with email marketing and start hosting regular webinars with up-sell deals.

Experiment With Programmatic Ad Buying

Buying media ad spots can be overwhelming. You need to verify the quality of the publisher, check their analytics and audience, negotiate the deal and finally sign it off.  Programmatic ad buying assumes that all of those things are done with software across different channels (social media, video, in-app advertising etc.) According to the latest data, two-thirds of US digital ad spending is already programmatic and have totaled $22.10 billion in 2016.

The particular appeal here is that you can program highly personalized campaigns. Most programmatic algorithms will allow you to deliver relevant and targeted offers to selected audiences as they interact with your brand across different touch points.

Deep learning algorithms are expected to revolutionize the space even further. Originally applied to speech and image recognition, deep learning methods will now be used towards predicting user behavior, analyzing the probability of a purchase and measuring value with higher accuracy. For advertisers that stands for a whole new level of precision and significant financial savings.

Measure The Results Your Ad Campaigns

Those who complain that advertising doesn’t pay off, most likely fail to measure and attribute the results in a coherent matter. Knowing “the good, the bad and the ugly” would help you to improve your product or service and eliminate flaws for the future.

You should focus on the next two aspects for deterring your marketing effectiveness:

• Pre-Defined Marketing Metrics
• Predictive Analytics.

The key marketing metrics worth tracking include:

• Lead/Sales Conversion
• New visitors vs returning ones ratio
• Click Through Rate for ads and throughout your website
• Bounce rate
• Email opening rates, clicks and conversions
• On-site user behavior and events tracking (set up in Google Analytics)

The data you are tracking should be further converted to calculate customer acquisition costs (CAC) and measure sales per region (optional). Of course, these are just the general metrics to mind. Each company has different business models and ultimate goals, so you will need to tweak those up to obtain the exact data you need for accurate measurements.

Predictive analytics is your next step forward toward making more data-driven decisions, rather than second-guessing your next more. It assumes using existing customer data and statistics to identify and explore common patterns in your data. For instance, you can create an algorithm with would determine site-wide purchasing trends, pitch more relevant up-sell/cross-sell offers to the customers based on their past purchase history and even predict their future purchases and shopping habits.

Worldwide App Downloads Q2 2017: Games Eclipsing Social Media [REPORT]

dazeinfo.com

The mobile app industry is one of the single largest software economies in the world, and the growth of worldwide app downloads in Q2 2017 has proven it once again.

Smartphones have brought about a major shift in computing platforms and how we interface with them. The overwhelming popularity of the app based ecosystem has now intrinsically linked smartphones and other mobile devices with the app economy. However, there is one key difference between the two; while hardware sales have a definite growth ceiling which we are fast approaching, the full potential of application software is still far from being realized.

Sensor Tower’s Store Intelligence Data Digest report for Q2 2017 is out, and it has some interesting salient points. Let us have a closer look at the data in the report and analyse newer developments.

App Downloads Register Impressive Growth

The total app downloads on the Google Play and Apple App Store grew by 15.3% YoY to reach 21.8 billion in Q2 2017, worldwide.However, these numbers are a tad under last quarters numbers, which saw nearly 22.6 billion downloads, globally. Despite this, the YoY growth of 15.9% in Q1 2017 is very similar to Q2 2017.

The proportion of downloads is expectedly skewed in favour of the Play Store with 70.2% of the total, or 15.3 billion downloads. This represents an incredible 21.4% growth over Q1 2016. This conforms to the prevailing growth trend in the Google Play downloads, which registered 21.7% YoY growth last quarter as well. In contrast, the App Store registered only 6.5 billion downloads, with a mere 3.2% YoY growth. This is even lower than the YoY growth we saw in Q1, which was around 4.5%.

Of course, these numbers are not particularly surprising as the user base of Android is considerably much higher than the iOS. However, one worrying trend for Apple is the relatively stagnant app growth as compared to Android.

Facebook Services And Games Dominate The Top Charts

One striking feature of the report was the sheer level of dominance Facebook is currently enjoying in the app ecosystem. Four out of the top 5 most-downloaded apps worldwide belong to Facebook. WhatsApp leads with a mammoth 155.8 million downloads. The popularity of WhatsApp is now at an all time high, with over 1 billion daily active users! Facebook comes in at second, followed by Messenger, Instagram and finally Snapchat. Combined, Facebook and its subsidiaries account for over 600 million downloads on App Store and Google Play.

Another feature worth noting is the fact that all apps in the top 5 fall under the social media and messaging category. However, despite this, the social networking and communication app downloads actually went down compared to Q1 2016. This means users are consolidating around a few select platforms. While the established social media apps are seeing more and more interest, fringe players and upstarts are falling by the wayside.

Despite reports of declining mobile gaming sessions, games downloads registered strong growth this quarter. In Q2 2017, seven games made the top 20 most downloaded apps worldwide, compared to only 4 in Q1 2017. Mobile gaming giant Supercell had two games in the top 20 – Clash of Clans and Clash Royale. The continued success of Clash of Clans five years after launch is remarkable, especially on a platform where consumer engagement and interest is fleeting at best. Games were also the top downloaded category across both the Play Store and App Store with 6.64 billion and 1.90 billion downloads, respectively. This represents growth of 25.8% YoY and 1.6% YoY, respectively. So, not only are games the most profitable, but they are also the most downloaded type of app.

Differing Trends On The App Store Vs Play Store

Despite quite a few similarities like the dominance of social media apps, there are a few key differences between the two platforms. The YouTube app was extremely popular on iOS, ranking as the second most downloaded app worldwide. Of course, it was nowhere to be found on the top Play Store download list as it comes pre-installed on most Android smartphones. The situation is similar for Gmail and Google Chrome, which ranked 13 and 19, respectively, on the App Store. The Chinese app ecosystem also had a significant impact on iOS, as WeChat came in at number 8 on the App Store, while Tencent’s wildly popular Honor of Kings ranked at 6, dropping down from the top position in Q1. This is still impressive, as the game has very limited regional availability as it is set for a global launch later this year.

Meanwhile, Android users were found to be bigger gamers than their iOS counterparts. Seven games were among the top 20 most downloaded apps worldwide on Play Store, with Subway Surfers ranked the highest at 7. Meanwhile, Honor of Kings was the only game on iOS to make the top 20. Another huge success on the Android platform was the file sharing app SHAREit, which has the only minimal presence on iOS due to system level restrictions. Star India owned Hotstar was the only video streaming service that made the top 20 ranking on Android, while Netflix dominated iOS.

Actionable Insights

• Games downloads on Android continue to grow at a rapid pace. Games also dominated the top downloads list on Android, making Google’s platform ideal for games publishers.
• The Tools and Communication app categories saw a decline in downloads on Android, presumably due to enhanced OS level feature integrations. Non-game app makers would do well to focus on the burgeoning Photography and Entertainment categories instead.
• Despite the apparent popularity of social media apps on iOS, overall social media app downloads saw an 11% decrease. Users are flocking to established platforms, leaving very few prospects for newer social media app publishers.

The app economy is real, because our time is just too important

bankingtech.com

Many famous faces have decorated our notes over the years, but just like the cheque, cold, hard cash is living on borrowed time, writes Jamie Davies at Telecoms.com (Banking Technology‘s sister publication).

That is, of course, a prediction from those in the industry who have a vested interest in the digital economy. Bias will be present and propaganda flying, but the statistics are difficult to argue with. Globally, in-app advertising is predicted to reach $201 billion by 2021, and in Europe, 88% have used a mobile device to make a payment. On both the consumer and vendor side, there is a genuine appetite for the digital economy.

The need here is for speed. Mobile payments are faster, while online shopping is quicker. We’re now too important to do things like wander around shops, but in some cases, it is the only option. After all, who has the time to sit at home during the hours of 6-10pm to wait for the Sainsbury’s delivery, we’re too important to do things like waiting.

Enter Ubamarket.

This is a nice little app which we’re surprised we haven’t seen more of. It’s a simple idea which most people who are reading this article will probably think, neat. But imagine an app which can create the most efficient route around the supermarket aisles for you. You’ll never get to the checkout and remember about that tin of chick peas, before turning around and spending what seems like hours searching the same aisle.

The process is simple. You enter your shopping list at home. Go to the shops and follow the route which the app has mapped out for you. Once you find the items, you scan them into the app, before heading to the checkout and scan a code into the cashiers register. Not only does this remove the painful experience of unloading everything onto the conveyor belt and then back into your trolley, but it also takes the payment from your mobile. What could be more simple.

Of course this is still in the early days, and there aren’t many shops which can offer such an experience, but it is an interesting idea. The app does actually connect to a shops inventory system, so it knows when something is out of stock, and in the future, there is the potential for dynamic pricing to save some money as well. Loyalty cards are another way which the app could work for you.

In the second phase of the app’s development, the Ubamarket team has also promised little reminders for your shop. Once you have uploaded your list, the app might notice you’ve not added eggs like you have over the last couple of trips, so it will tell you.

There are a couple of potential downsides though. In-app advertising is always a threat. You won’t be pummelled with promotional offers as your wandering the lonely aisles currently, but it is certainly an option to make money in the long-run. We also were able to locate the apps terms and conditions, so we’re not 100% sure what the policies are on reselling your data. Such apps have to make money of course, so selling your shopping preferences onto third parties seems like a logical way to do so.

This might come across as a negative, but this is the way the digital economy works. The sooner people realise that nothing comes for free, the sooner we can move forward.

The final downside is that of childish games. When your correspondent was younger, he and his brothers used to add a “new” brand of biscuits or cereal to the weekly shopping trip. Mr Davies used to stomp up and down the aisles looking for such a product, sometimes for quite a period of time. As many will know, finding a product in the supermarket becomes a thing of frustration and pride, but occasionally he used to ask for help, before being told by a member of staff that Mr BoneBags Crunchies was not a real brand. Such an app would remove delightful games.

Overall, it probably will save you money, and it probably will save you time, which is what the digital economy is all about. But at the same time, consumers will have to accept they are using their data to finance such an app. This might not sit well with some, but most have to accept there is always small print. Either you pay for something, or hand over data to fuel the digital economy. You can’t have it both ways.

Here’s an infographic as well:

Why the marketing campaign is dead and what should replace it

martechtoday.com

It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs -- algorithms, assets and continuous optimization.

Remember WhatsApp? They built a $20 billion company — without running a single marketing campaign. As AOL co-founder Steve Case noted on Mashable:

WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and made it compelling enough (and easy enough) for people to tell their friends.

Do I think this strategy would work for most companies? Probably not. But the point is that today, user acquisition and customer growth aren’t (just) about marketing. And they’re certainly not (just) about marketing campaigns.

Instead, successful marketing is about building assets and systems that drive growth — whether that’s an amazing customer service experience, a growth hacking mindset or an incredible product.

Programs, not campaigns

Many marketers think in terms of campaigns. Start with an idea or product, come up with a marketing plan, develop the messaging and creative, and you’re done. The problem is, once you’re finished, you’re already chasing the next campaign. (I’ve copied the idea for this diagram, and the following, from consultant Steve Seager.)

When you run a campaign, you get a temporary boost in your key metrics. But mostly, you can expect to go back to where you started once the effects of your campaign have worn off. Rare is the campaign that’s truly evergreen, that stays relevant forever. But compare a more iterative approach:

The iterative approach gives you better results over the long term. And today, marketers can iterate much more easily — we have data about what works and what doesn’t, and that data comes to us in real time; we don’t need to wait months, or even minutes, to start thinking about the next iteration.

The way to get out of this trap is to think about marketing in terms of programs — algorithms, assets, ongoing optimization — rather than as campaigns.

Why programs work

Why are programs the right way to think about modern marketing? Four reasons.

1. Data is key to effective marketing

Let’s take paid search as an example. For paid search to work well, you need lots and lots of data about:

• what keywords are effective.
• how you should bid on them.
• how your landing pages are working.
• and so on.

This data can only be accumulated with time and consistency. And it’s not just you who accumulates data — it’s Google, too. Google learns over time how well your ads are working and who it can show them to most effectively. And it calculates its “quality score” — which directly influences how much an ad costs you to run — based on the behavior it sees from your website visitors.

The need to gather data is key for any digital marketing effort — whether it’s search marketing, website performance or marketing to your database.

2. Evergreen content rules

Think about all the steps that go into producing a single digital asset — copywriting, graphic design, production, marketing automation and so on. It can easily take dozens or even hundreds of hours.

Given this level of investment, it’s much better to have evergreen content that can be improved over time, rather than something that just targets in the moment, like a campaign.

And meanwhile, since 51 percent of website visits are through organic search, your content can be much more effective if it has time to accumulate backlinks and traffic. As HubSpot notes:

Over its lifetime, one compounding post creates as much traffic as six decaying posts. A single compounding post provides a much higher return on effort to better target leads and are intended to generate sales.

Rather than relying on the initial surge of traffic, sales or inquiries for a single campaign, invest in evergreen content. Start focusing on improving the landing page and honing audiences.

3. You can — and must — iterate

It used to be that you had to launch a campaign and never touch it again — imagine trying to update a direct mail campaign after you’ve already sent it. But digital allows (and indeed requires) constant iteration and responsiveness.

This can apply to any program you run long-term — paid search requires constant optimization, as does your website content and your email marketing. But one-off campaigns just don’t allow for the constant adjustment that’s required to be successful.

4. The scale of modern marketing requires a systems approach

Lastly, digital marketing today is all about scale. You can potentially reach billions of customers with very little effort, so you have to be efficient about communicating with them.

Marketing isn’t about manual segmentation anymore; it’s about building algorithms — software — to communicate in effective ways at scale.

The example that comes to mind is a nurture track, the set of emails you might get when you first sign up for a product or indicate interest in something a particular company offers.

Nurture tracks are automated, and once you’ve invested the time in setting them up, the cost to add someone else to them is zero. They’re a great example of marketing at scale, and marketers who are building them are really just writing code.

Is marketing like software engineering?

Is the marketing campaign literally gone for good? Of course not. It will be with us for a long, long time.

But increasingly, successful marketers are building systems for growth, rather than thinking about how to hit this month’s lead target.

In that way, marketing is becoming a little bit more like writing software. Efficient digital marketers are building codebases that can be incrementally improved on over time. These “codebases” bring people to your product and help them get value out of it.

The codebase includes collateral, brand, and design, of course. And it includes the workflows that run your email marketing, the rules that you follow to optimize your spend, and even the actual HTML, CSS and back-end code that run your website.

We shouldn’t become software engineers — but since we’re all managing software, we have a lot to learn from them.

Successful SMS Marketing Campaign [INFOGRAPHIC]

mobile-text-alerts.com

It is a fact that you will never be the only SMS campaign that is vying for your potential customer’s attention in their inbox. You have to make every message worth the read, and thus personalization of every message is crucial to adding value to each message a customer receives. Accomplish this by adding the customer’s name to the message or including your own name.

The importance of market research prior to launching a new SMS campaign cannot be overstated. To keep your campaign in compliance with federal regulations, all people with phone numbers on your contact list must sign up voluntarily and agree to receive your text messages. 

When onboarding new subscribers, it is also a very good idea to garner as much additional information as possible.

Once you have done your due diligence on your target audience, start assembling your contact list of the subscribers with the greatest potential. Pick a core segment of your audience that you plan to pursue first.

What concrete objective are you planning to accomplish with this SMS campaign?

To help beginners navigate the many pitfalls and gaffs of far too many SMS campaigns, take a look at this infographic presented by Mobile-Text-Alerts with tips on making your text message marketing campaign a stand-out winner: Analyzing your audience, building your list, setting clear goals, making attractive messages, selecting the right keywords and more!

Original Post: https://mobile-text-alerts.com/blog/successful-sms-marketing-campaign-infographic/