Corporate bodies and governments all around the
world are discovering the endless benefits of facial recognition technology. As
with every other ground-breaking technology, especially those relating to data,
privacy concerns are often raised.
Over the
past couple of years, airports authorities have increased the use of security
cameras in their facilities not only for security reasons, but also to speed up
identity verification for departures. Organizations on the other hand are
harnessing several biometric solutions – including facial recognition
technology in a bid to properly checkmate the menacing problem of cyberattacks.
Prospects
of Facial Recognition Technology
A Mordor Intelligence report
predicts that the facial recognition technology market is expected to rise from
$4.51 billion in 2018 to $9 billion in 2024. This technology is expected to
have attained massive adoption within the next couple of years because of its
numerous advantages. A couple of them are:
●
ability to match multiple IDs even
in a crowded area;
●
provides highly accurate results
even when used from a distance and;
●
real-time correspondence with
databases.
Public
fear over misuse of Personal Data
Matters regarding privacy, especially when it
involves the government, never sits right with the general public – at least
not since Edward Snowden’s revelation on surveillance concerning the NSA and
the Facebook
Analytica scandal which arose subsequent to the United States
presidential election in 2016.
Data breaches, hacks and leaks have suddenly
become the order of the day, leaving several people scared for their personal
data. A lot of people are also concerned about how the data collected by
applications, websites and institutions are handled and disposed of. The fear
of personally identifiable information being used to commit fraud isn’t the
primary concern for people these days.
Knowing fully well that their browsing history,
social media likes, and content being consumed can all be warped up to form a
close match to the behaviors and personality of an individual – is really what
scares people. These data, when gathered from several users can be sold to
advertising agencies or to some random person on the darkweb.
Using
Blockchain Technology to Secure transactions and data
These numerous concerns have led researchers to
explore the option of using blockchain technology to return the power of
content control back to the users. Kairos believes in “Anonymous Digital
Identity” for all – and in their opinion, the ability for users to verify
important transactions with their digital identity is what sets the technology
apart from the traditional networks used for storing data.
Just like Kairos, Aetsoft, a blockchain
development company buttressed the security prowess of blockchain technology –
characterizing it to be fast and secure. They highlighted the fact that the use
of smart contracts can increase the effectiveness of the technology. Of course,
the transactions and storages are secured with cryptography and a transaction
trail that cannot be altered.
In Saudi Arabia however, the use of this
blockchain facial security technology has been extended to other use-cases.
This technology is being included in an authentication method for the use of
ATM machines in the country. Some other ATMs now access blockchain network
instead of the bank’s database and this helps in:
●
protecting customers’ identity and;
●
combating card fraud.
Stay
Anonymous on the Web
The woes associated with this technology are
numerous and it is only necessary that one doesn’t be a victim of the bad side
of this technology. Hiding from online surveillance can truly be achieved
through the use of encryption software.
It helps encode messages as they travel from
sender to receiver. An application that does the job of this and more is a VPN.
Apart from the traditional use of VPN which is to change IP addresses and offer
anonymity, downloading a VPN can be used to hide your location and
activity using encryption technology.
There are only so many individuals who can do
concerning privacy regulations regarding the use of facial recognition software
and personal data. The best that can be done is to endeavor to stay anonymous
on the Internet and to keep clamoring for better reforms regarding the use of
facial recognition technology.
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