Many businesses today have a web presence and a subsequent search engine optimization (SEO) strategy. It is important to meet your customers where they are searching for keywords relevant to your business — the top of Google’s search results page.
As the global adoption of mobile continues to grow and take more browsing market share away from desktop computers, this migration to mobile will further ripple throughout the business world. Having a mobile app is becoming increasingly important, and a subsequent app store optimization (ASO) strategy should be equally as important as SEO.
How important is it to be featured in the App Store search? Search continues to be the largest contributor of app discovery, with search for non-game apps accounting for 69% of installs, and game apps slightly less at 56%. These statistics underscore the necessity for mobile marketing teams to include a strategy for ASO.
In this visual from CleverTap, they outline 15 tips for app store optimization, from the title, keywords, and icon, to the importance of updates. Learn more and consider implementing these tips as you navigate the App Store.
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