App store optimization is daunting. It is
complex, it is tough, and chances are you will mess it up the first time. If
you want to avoid all the hassle, we recommend you to hire a mobile app marketing agency,
especially if you are in a pinch. We're not discouraging you, it's just how app
store optimization is: tough and requires lots of practice.
Regardless of whether you have mobile app
marketing services to do the hard work for you or you want to do it yourself –
read on to find out how Google play ASO works because either way, you will need
to know about what you are investing your resources in.
Keywords,
keywords, and keywords
The crux of any app store optimization
whether it is the Apple store or the Google play store is the keyword
selection. Start off by creating a spreadsheet to record your brainstormed
ideas. To start off, write down any and every word that could be used to
describe your app. Alternatively, you could use online tools such as Google AdWords for fresh ideas.
Find out what keywords your competitors are
using. With more than 3.6 million apps in the Play store, chances are a lot of
your brainstormed keywords will already be in use.
Take your keyword search up a notch by
analyzing the reviews on apps similar to yours; the adjectives used to review
those apps are what a user will most likely put in the search bar.
One keyword will always rank higher than
the other. Mobile app
marketing tools will help you out greatly in this step.
A/B
testing
The mobile app marketing strategy doesn’t end with
collecting rich keywords. In fact, you don’t even know if one keyword list
performs better than the other. With such uncertainty, how is your mobile app marketing plan
expected to succeed?
Through A/B testing, of course!
To explain briefly, A/B testing or split
testing compares two versions of the app listing with each to find out which
performs better or has higher conversion rates. It eliminates guesswork and
confusion; whichever version of the two performs better, you keep that one and
discard the less successful.
Best part? Google has its own A/B testing
tool in the Google Play developer console. You can find out more on the Play
Console help page.
Monitor
Are you achieving the goals you have set
out? Keep track of key performance indicators to evaluate the success of your
app store optimization efforts. The best mobile app marketing
companies
and mobile app marketing
agencies regularly monitor their performance and evolve accordingly.
Lastly, don’t forget to read the reviews
and feedbacks your users give you. Actively work on improving your app because
no mobile marketing
campaigns or mobile
app marketing services can replace a great app. Remember, they can only
boost it.
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