How to Launch the Best Facebook Ads of 2017

By ILAN NASS

We all know a good Facebook ad when we see one. While it might be easy to identify an effective advertisement, the elements that helped to make it successful are not always clear.

Facebook can be the perfect platform for marketing a product or promoting your brand, but most companies have a hard time when it comes to developing good ads. In this post, we are going to look at four successful Facebook ads, and cover some of the points that made them effective. Look to these examples to help you launch a better Facebook marketing campaign.

Image source: https://klientboost.com/ppc/facebook-ad-examples/

Unbounce

The reality of Facebook advertising is that most users will only read the headline of your ad. That means that you have to catch their attention with a limited number of characters. The Facebook recommendation for the headline is no more than 25 characters, and this ad from Unbounce does a good job by presenting a clear call to action in 22 characters.

Along with an effective headline, they also optimized the body of the text to maximize the clickthrough rate. This is accomplished with body copy below the 90 character maximum recommendation, and it provides enough information to get the reader interested without going into too much detail.

The image also works perfectly for this ad campaign. It is a clear and bold image that is enough to engage the user, but it does not dominate the ad. It serves the purpose of grabbing attention without distracting from the message.

Image source: http://www.vinedigital.com.au/blog/facebook-introduces-automated-captions-and-other-video-ad-feature-updates/

A&W Canada

Facebook video ads are growing in popularity, and with good reason. A person that has watched a video is 1.8 times more likely to make a purchase than a person that did not. In addition, video has been shown to increase brand awareness and ad recall more effectively than static forms of content.

This ad from A&W Canada is a good example of Facebook video advertising done right. To start, they kept the video short, which is an important part of a successful video ad. Coming in at 22 seconds, this video is close to the perfect length for success. Most experts suggest keeping videos to 30 seconds or less, and if you look at the numbers the most popular videos are around 16-20 seconds in length.

Most Facebook videos are watched with the sound turned off. Realizing this fact, the team from A&W Canada added captions. This is a good way to ensure that the entire message comes through, and it will increase the clickthrough rate on your Facebook videos.

Image source: https://klientboost.com/ppc/facebook-ad-examples/

AdStage

Influencer marketing can be a highly effective way to promote your brand. People trust the opinions of experts in their field, and it adds credibility to the campaign. With this ad from AdStage, you see a good example of how to get the most from an influencer campaign.

The team from AdStage made sure to mention the influencers in the text of the ad, and they added visual proof to provide a face to the name. The photos not only show the influencers involved, but also a good image of a real person is a good way to establish trust with the audience.

Image source: https://adespresso.com/blog/15-inspiring-facebook-ad-campaigns-beloved-brands/

Survey Monkey

The key to a good Facebook ad is that it encourages the user to click with some type of incentive. It could be valuable information, the solution to a problem, or it could be a physical reward of some sort. Survey Monkey did a great job of incentivizing engagement with this ad.

With one of the prizes being a $300 gift card, they offered an incentive that was sure to attract many users. They also added an image of the reward to give their audience a sense of realization of the prize. Finally, they incorporated urgency by making the promotion a limited time offer. All of these elements helped to make this a highly successful Facebook ad.

When it comes to launching your best Facebook ads, there is no secret formula to getting it right every time – each campaign needs its own strategy. Depending on the intent of the campaign and your audience, you will need to use different tactics. However, the examples mentioned above do show some of the strategies you can implement to create successful Facebook ads.