5 Tips to market your mobile app on a low budget

businesszone.co.uk
What after you have developed a perfect mobile app? A mobile app that is ready to deliver a fine user experience with most favorable chances of business conversion. You might think that you are all done with your mobile app, but in actual, you have only reached halfway. You still have the huge responsibility of marketing your mobile application to make your product accessible to the users. If you don’t market your app properly your target customers won’t even know come to about the existence of your app. You need to plan an effective marketing campaign to make the users believe in your app even after your app is visible to the users.
Well, when it comes to start-ups and small business owners who wish to have a mobile app developed targeting the mobile users, marketing their new app is no longer a complicated matter. You can make your product visible and reach the global audience of your niche with a range of effective tactics. If you know the right kind of approach and tools to make your app easily discoverable to a wider audience, you can easily market your app. Check out the below effective tips to market your new mobile app at a low-budget.

Engage with work community

In order to make your mobile app reach your audience, you must target places visited by your audience frequently. Or else you must target websites who has the most influence on your niche audience as well as the discussion forums where users, developers, and businesses network with each other and share their opinions. Every niche has some effective websites and such widely popular discussion forums attended by a regular audience. And when you publish content about your new app or express opinion about your new mobile app you should not go overboard about the advantages of your app. When you share any link within your comment or elsewhere keep it to the minimum to prevent it from looking like spamming. If you become too aggressive and loud in reputed community platforms you can actually be restricted and lose the opportunity of influencing your target audience. Before you launch any new app try to network with the community and build your place and peer group.

DIY contents and social engagement

When it comes to marketing, contents still hold the same importance as they did before.  You should try to come up with some different and unique content instead of the same type of content that are being published elsewhere in your niche. But when you want to create valuable and unique contents developed by experts in your field, you have to expend heavy amount from your marketing budget. It is almost impossible for start-ups or small businesses to reach their target audience by investing into the mobile arena expensive content creation. But if you have few years of experience in your business you can generate quality content by yourself.

For example, if you are into retail business for bodybuilding supplements you can easily create small video snippets explaining your top selling products. You can also create impressive infographics with the supplements picture and all the ingredients and benefits with small sized texts around the image. You can also add impressive slideshows of your product range with text in each product slide. Such contents are known as Do It Yourself or DIY contents which can actually shape you up as a content creator without any additional cost.

For regular social media engagement, publishing the DIY contents can turn out to be very valuable. When there is frequent engagement in demand, it is not possible to deliver lengthy contents every time you post and that’s why DIY contents are a great way to make your valuable contribution regular on the social platforms.

PR and Content Marketing

Applications help us in solving problems and we use them because we find them invaluable for the type of solution we need for our respective problems. By publishing social stories and contents about the app on different platforms we can connect the audience directly. This is an absolute significance of public relations and content marketing for mobile apps. 

In order to make your app message perceptible to the wider audience, you can approach the influential bloggers and media personalities who review such digital work in your niche. When presenting your new mobile application to the influential bloggers and media personalities, keep in mind that you need to undergo follow-ups for 2 or 3 times. You should not expect it to be as simple as receiving a positive reply with a quick review within a few days. Nowadays, influential bloggers and media persons get so many requests that it may take time before they pay any attention to your request.

Get help from experts

The majority of the buyers search online before deciding to purchase anything. The statistics show that about 65% of mobile users made their buying decision only after searching the web or being recommended by their reliable websites or personalities.
In every niche, there are some reputed websites publishing sincere reviews which can influence the respective audience quicker. Some reviewers can really prompt public opinion about the digital products. If you get your app reviewed by these influencers and experts you can likely generate a valuable audience for your new app.

Develop a “Microsite”

Lastly, you can develop a Microsite for your new application. A Microsite is nothing but a small website with a length of two-to-three pages. This website collects all the data about your app and users. By publishing the frequent contents and through SEO efforts, you can drive web traffic straight to the Microsite web page and further push them to download your new app.

Thus, when it comes to gaining momentum through thorough mobile app marketing on a low-budget, you should consider the above-mentioned effective tips.