Thursday, 24 November 2016

No software experience? Little Cash? Want to make billion dollars? Becoming an App-preneur is the way to go...

businessinsider.in

I can't tell how many people ask me how break into the mobile app business. Most of them tell me they have no software experience, little cash, and hope to make a billion dollars. I personally don’t believe that you need those factors to build a successful business. 

The inconvenience often lies in taking an app from conception to high-tech reality — yet specialists concur anybody can develop a successful, and potentially lucrative, mobile app with the right approach and effort. 

Here are our 5 tips to building a business with your mobile app. 

The "Right" Business Model 

There are a lot of approaches to run a successful media business; you ought to pick the one that works best for you. Choose whether you're providing a one time, high value experience that supports the pay-to-download model or if you plan to contact a vast audience and continue to engage them after some time, in that case an ad-supported model often bodes well 

Pricing 

Next comes pricing. Keep in mind that apps are cheap when compared with PC and Mac desktop apps. Pretty much everything is under ten bucks. More to the point and here's a major hint, almost the most part of the greatest cash makers are apps that are free to download and offer in-app purchases. 

App 

What are you trying to accomplish with your app? Is it accurate to say that you are going to create a profound, engaging experience in one app that you continue to develop and expand on? Then again, would you say you are going to assemble a portfolio of more straightforward apps that refer clients to each other? Create a plan for your mobile business that extends months 

Not Just Downloads 

Each mobile success story appears to concentrate on a similar thing — total number of downloads. Mobile businesses need to investigate metrics that identify the lifetime value of a client past the initial download: daily active usage, time spent in app, paid upgrade conversions. You ought to utilize these metrics to determine where and how to center your development efforts. 

Market 

I could write a book just on the intricate topic of app marketing. Which can all be explained in one sentence: The more cash and notoriety you have, the better your app will do.

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