Airports are obviously not the same story when they started decades ago as major transit points between locations. They are now major commercial hubs, where restaurants and other retail businesses operate, and also consumers use them likewise for their various utilitarian necessities. Hence, authorities have now taken more initiatives to bring airports under the ambit of modernization in design and functionality, and hence the use of technology to make travelers transit smoother, efficient, and as hassle-free as possible.
In India, one such prime example is that of the Bangalore International Airport Limited (BIAL), which has partnered with ThoughtWorks to create the Bangalore Airport app, which is a digital and smart edition of interaction with the Kempegowda International airport, bringing together elements like IoT, people, services, and data, for a superior experience. If the aim of this project was to be summarized, it is mainly to make meaning of the abundant digital data available and create a more personalized, just-in-time travel services.
The Bangalore Airport App offering passengers everything at a single click on their mobile phone through the BLR Airport app. The airport app includes a number of useful features to help simplify the passengers airport experience. Customers will find the BLR Airport app easy, engaging and simple to use. The navigation provides an intimate interface with real-time flight information and commercial offerings.
Available on iOS and Android platforms, the app is designed to provide customers with the best of airport navigation powered by Google Indoor Maps (the first Indian Airport to use Google Indoor Maps), context-specific operational and commercial notifications powered by beacon technology deployed by leveraging leading industry standards. The app also includes flight information and Flight tracking.
Even though this has been the story of an Indian advancement in the direction, but there are several other International airports that are using apps include Munich Airport App. This app is the official mobile app for the Munich Airport, and has several benefits such as Up-to-date arrival and departure information, Detailed and innovative flight search function, Push notification on status changes for your flight, myM: your personal favorites for flights, shops, airlines, etc. Parking space recall function, Comprehensive information on airport shopping, dining and services with an easy-to-use search function, Coupons with attractive discounts, One-click access to key phone numbers, Send out Twitter, Facebook, SMS or e-mail notifications.
Another Android and iOS based app for users, the Heathrow Airport App for the Heathrow airport also has a truckload of information with regards to anything that a customer might need, irrespective of the locations. Some of the most distinguished features include, getting live flight updates with a new tracker service, make every journey easier with travel notifications and prompts, planning onward journey with our connections planner, booking of Heathrow Long Stay Parking facilities, see the latest offers in shops and restaurants, view maps of the terminal to find your way around, checking the weather of the traveling destination, checking of personal Heathrow Rewards balance, redemption of rewards and see exclusive offers.
If the examples are to be considered, the mobile application is indeed the new method of airports connecting with consumers directly, and offering them a more seamless experience of traveling from one destination to the other. Some of the major outlined utilities it is bringing, include navigation through airport premises and facilities, notifications of any mentionable occurrence at the airport, and customer relationship management tools, which help track customer behavior and provide personalized services for greater brand loyalty. According to the Skift study, by 2018, close to 79% of airports around the world will have such services available for travelers.
According to the BI Intelligence service report, there actually have been some key findings:
· As consumers spend more time on their mobile devices, marketing campaigns are following suit. Mobile ad spend continues to lag mobile time spent, providing an opportunity for creative marketers.
· Marketers should leverage different mobile tactics depending on the size and demographics of the audience they want to reach and the type of message they want to send. With all tactics, marketers need to respect the personal nature of the mobile device and pay attention to the potential for communication overload.
· Mobile messaging, particularly SMS and email, have the broadest reach and highest adoption among mobile users. Messaging apps, relative newcomers but gaining fast in popularity, offer more innovative and engaging outreach options.
· Emerging technology, such as dynamic creative optimization, is breathing new life into mobile browser-based ad campaigns, but marketers should keep an eye on consumer adoption of mobile ad blockers.
· In-app advertising can generate high engagement rates, especially with video. Location-based apps and beacons offer additional data that can enhance targeting capabilities.
While traveling habits of people change, and technology comes to the aid of consumers trying to etch themselves a far soothing experience on travel, the capabilities that can be bought on by IoT and it’s allied technologies such as big data management and machine learning, are tremendous.
As the trend moves forward, it could also be a dual-way opportunity when it comes to security, as vast amounts of data will need to be secured for external manipulation and theft, and at the same time, security organizations around India, and the globe, can make use of information (under strict guided principles), to ensure overall security procedures are followed.
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