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Millennials are glued to their smartphones, so make sure to reach them through your very own mobile app!
There are several prejudices that earlier generations have about millennials. They’ve been called lazy, entitled, sheltered, idealistic, and demanding. But over the years, we marketers have come to an understanding that all these are a result of how this generation was raised. If we dig deeper, we’ll find that millennials, for example, aren’t lazy; rather, they want to do things in a faster and easier way that can bring the same results. They’re idealism, on the other hand, allows them to actively pursue their passion and live their lives in a more meaningful way.
We could go on and on explaining each prejudice that other people hold against millennials, but the point here is that there’s probably a good reason behind those characteristics.
It’s important for marketers to truly understand this generation to create better marketing strategies for them. From a marketing standpoint, the millennial generation is composed of young professionals who have a powerful purchasing power. This tech-savvy generation is drawn to brands that make use of different channels, including smartphones, one of the devices they’re constantly glued to.
Having a mobile app for your business is therefore a great idea. Make sure that your business app possesses these five characteristics that will make it instantly more attractive for millennials.
1. Interactive
Millennials are all about socialization. They love interacting with new people no matter their age, interests, or culture. As part of your mobile marketing strategy, your brand’s smartphone app should be able to provide them opportunities to network with your other customers. This way, they can exchange ideas, discuss your brand, and seek advice from your previous customers.
2. Straightforward
Possibly because of their constant exposure to tech devices and the Internet, millennials have a short attention span. If you want to reach out to them through their mobile phones, opt for a light and straightforward mobile app which showcases practical functions. If it’s a shopping app, its user must be able to make a purchase quickly and without any hassle.
3. Simple but efficient
Millennials prefer no-nonsense apps that get things done. Designs must be simple, but don’t compromise performance. Make sure that all functions are complete and glitch-free. Once you find errors and bugs, quickly roll out an update to provide a smooth mobile experience for your millennial customers.
4. Easy to navigate
Links that lead nowhere, pages that are impossible to click away from, and buttons that take the user to the wrong place are just some of the things you must avoid at all costs. Make sure to have other people test the app before rolling it out to avoid these mistakes.
5. Social media-friendly
Mobile marketing has become almost synonymous to social media marketing. Finding ways to link your mobile app to Facebook, Twitter, Pinterest, YouTube, and other social sites will attract more millennials toward your brand.
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