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Whether it
is about shopping, ordering your favourite food, saving money, hiring a cab or
any other routine activity online, which devicedo you pick up at an instant to
carry all such activities? Your Smartphone, right! Well, it is same with every
one of us. Our cellular device has emerged as a real friend in need and is
playing a crucial role in simplifying our daily tasks, changing your outlook
towards information. It is not at all wrong to say that technology of mobile is
growing at the speed of light and the apps have become an integral part of the
digital ecosystem. In fact, these apps are progressing to make ubiquitous
presence. However, staying up-to-date with the latest trends of mobile app
development has become order rather than merely an option.
Let’s have
a look on the top 15 development trends of the mobile app market:
1. Faster Mobile Development:
Companies
are going through a tough phase in pacing up with the increasing demand for
mobile apps. With these progressive demands, businesses are competing to launch
their products and services faster than anyone else. The main objective for
mobile app developers would be to reduce the duration of the development
lifecycles and cutting down the time gap that lies between ideation and launch.
You can expect to view advanced rapid app development tools as well as
frameworks in the market. In fact, many companies are looking forward to
introducing solutions that can cater to the consumer’s requirement of launching
their app faster than anyone else like Multicore JIT, Gesture Search, and
SwipePad etc. Such solutions for mobile development were originated with the
very idea of delivering consistent value to the customers at every step while
developing their app utilising the key components including rapid launches and
quick reach to the market.
2. Driven With Cloud Technology:
Booming
cloud technology is expected to play a vital role in the app development
revolution. There has been anupward shift in the usage of mobile devices. This
tends to make app developers more focused towards the ability of integrating
and synchronising apps developed formultiple devices. The cloud approach will
help developers to build functionalitythat can easily be used on different
mobile devices with similar data and features.
Besides
that, there are multiple companies working on cloud-based app development
platforms. Developers are providedwith complete tool chains for building an
app, continuous integration, testing and submitting their apps to the app
stores.This leads to a faster development process without having in-depth
technical knowledge for those important activities.
3. Security In Apps:
There have
been several reports pointing to concerns of users with regard to hackingand as
per the prediction of Gartner, 75% of mobile applications wouldnot be able to
passeven basic security tests. Hackers will tend to continue with the trend of
exploiting known security gaps in mobile applications for obtaining sensitive
and confidential information. Security will still remain a big challenge in
mobile applications. It has become a dire need today that developers take
security issues like insecure data storage, unintended leakage of data, broken
cryptography etc seriously.
4. Location Based and Beacon Internet
(Wi-Fi) Services:
Beacon
(Beam) technology has blurred the bottom line differences between online and
offline - be it retail sector or advertising. This technology has already been
adopted in iOS and is expected to follow in Android systems in the near future.
Almost every industry including Retail, Hospitality,Tourism, Education,
Healthcare, Entertainment, Travel, Corporate, Real Estate, Automotive,
Advertising etc.is receiving benefits from such internet services. An instance
could help understand this trend better is Beacons used in large buildings. It
is quite common to see beacons implemented in large buildings to provide
internal mapping. When an emergency occurs, the first responders can quickly
access where the issue occurred. You can get a list of last known locations
tracked through beacons or temperature sensors help to determine dangerous
zones as long as they are active in case of emergencies like fire.
5. Wearable Tech:
Credit goes
to the Apple Watch - wearable technology became the hottest topic in the
industry of consumer electronics. Most of the wearable devices developed so far
were focusing on health and fitness. But, with the opening of 2015 these
wearables are also expected to be utilised in enterprises in order to improve
their efficiency and productivity. For instance, there is a boom among fashion
and textile industry about adopting wearable technology. The encouragement to
the development of cross-device applications that can be operated over a
cellular device as well as wearable device or any third party device is sure to
open up an unlimited scope for new apps, breaking the limitations of
traditional health and fitness apps.
6. Mobile Banking, Payments and M-Commerce:
Recent
surveys have shown 19% of commercial sales are coming from either aSmartphone
or tablet. Analysts say this trend will positively continue as more and more
consumers are adapting m-commerce solutions. Transferring money or purchasing
goods using a mobile phone is becoming as common as using credit or debit
cards. This implies that developers can develop the mobile apps that can
process transactions without needing cash or any physical cards.
7. Internet of Things:
Just like
cloud technology, Internet of things is also gaining immense popularity. Though
it just started gaining serious attention, this hype is expected to grow huge
with new innovations and implementations that can open a ubiquitous world of
connectivity and sources of information. Some key IoT trends that will be on
lookout are new devices, development of new standards formulti-sensor support
and M2M automation, vertical IoT services and a lot of topics related to
security and privacy concerns. These trends clearly indicate a boom around
Internet of Things, which will lead to an increased adoption of related
products and a growth of the required ecosystem. Some organisations are still
underestimating the impact of IoT on their market and business processes and it
is highly recommended that they should measure this impact on their business
goals.
Since IoT
will be everywhere – just like are smart devices – developers are encouraged to
create flexible mobile experience embracing those new opportunities provided by
the sensors and actors around.
8. Prioritising User Experience
ThroughApp Analytics and Big Data:
User
experience will usher technology in the future. As the use of tablets,
smartphones and wearable devices is increasing day by day, app user experience
is getting more critical than ever. It seems to be even more challenging when
in-app advertisements and purchases need to be kept in mind. Here, data
analytics will play a vital role by helping app developers to bring
improvements to the user experience.
So, it
would just not be sensible to separate the successful mobile application
development from analytics or big data. Modern businesses demand for instant
insight into real time data that shows their customer’s behaviour and
decision-making process. In fact, the relationship between big data and app
analytics results in efficient business processes on the one hand and
improvements in user experience on the other hand.
9. Improved Enterprise Apps:
As per the
predictions made by IDC, 35% of big enterprises will utilise mobile application
development platforms for building and deploying mobile apps. This indicates an
upsurge in enterprise app stores that comprises internal app ratings, allowing
companies to get rid of apps that are not in use and save huge amount of costs.
Many enterprise app stores integrate with public stores that result into wider
approach. Therefore, app developers will get a tremendous opportunity to work
on applications for the growing mobile enterprise market.
10. Marketing, Advertising and Purchasing
within Apps:
According
to a new study publicised by Juniper Research, expenditure on in-app
advertisements in all the mobile devices will get manyfold. Mobile
advertisements are no longer limited to banners -a variety of ad formats such
as image, text, or video ads are being integrated and experimented with right
now. Both mobile app advertisements and purchases will become a focal point for
monetisation and a ladder towards success as many app developers are making a
shift away from paid download models.
The marketing
techniques of mobile apps are also evolving constantly. In previous years, app
marketers were extensively focused on grabbing maximum user attention (app
downloads) instead of user engagement. Now, developers and marketers have
started to realize the significance of an enhanced experience for organic
users. Organic user is considered more engaged and loyal than users gathered
via multiple paid channels. As stated before, a great user experience can be
created by constantly analysing user behaviour and improving the app
accordingly. With the availability of location based Wi-Fi services and beacon
technology, there is even a whole new dimension of advertising the lets
marketers initiate promotions based on the precise location and context of a
user.
11. HTML 5:
HTML 5 and
related development tools will gain huge popularity. As this technology will
enhance, more and more enterprises will adopt “hybrid” as their primary
technology for mobile apps. Unlike development of native apps, mobile
applications built using hybrid frameworks like Ionic, Mobile Angular UI, Intel
XDK or Senscha Touch can support multiple platforms and reaching a larger user
base will get considerably cheaper. For that reason, developers should keep an
eye on hybrid technologies and maybe even think about their focus on native app
development.
12. Mobile
Gaming:
In recent
years, there has been a gradual movement observed in mobile games towards
multi-player-gaming. With the rise of such games, integration of social media
within games will become more significant than before. Furthermore, mobile
games will increasingly be driven by cloud technology to sync between different
devices playing the same game or to sync between different users taking part in
the same game.
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