The mobile advertising revolution has changed the way information infrastructure is being delivered. With instantaneous access to consumer data and worldwide connection at a single touch, the smartphone arena has provided a large opportunity for marketers to engage users with relevant, targeted ads.
Contextual mobile advertising gives mobile marketers the opportunity to connect with consumers in a real-time, real-world environment with highly targeted ads, but this is easier said than done. Contextual mobile advertising is still relatively new, and has its own set of significant challenges to overcome before widespread scale and adoption can occur in the market.
Aligning ad creative with mobile app or website content helps create a cohesive user experience and improved brand sentiment. Beyond improved brand association, having contextual relevancy will generate greater ad performance and improve click through rate (CTR).
Scalability is the biggest challenge mobile marketers face when it comes to contextual mobile advertising. As the mobile industry continues to experience growth, mobile advertisers will have to find ways to get better at leveraging consumer data and modify their ad targeting tactics. Contextual mobile advertising has huge potential to move beyond basic advertising channels and strengthen consumer interest and engagement.
Contextual mobile advertising gives mobile marketers the opportunity to connect with consumers in a real-time, real-world environment with highly targeted ads, but this is easier said than done. Contextual mobile advertising is still relatively new, and has its own set of significant challenges to overcome before widespread scale and adoption can occur in the market.
Aligning ad creative with mobile app or website content helps create a cohesive user experience and improved brand sentiment. Beyond improved brand association, having contextual relevancy will generate greater ad performance and improve click through rate (CTR).
Scalability is the biggest challenge mobile marketers face when it comes to contextual mobile advertising. As the mobile industry continues to experience growth, mobile advertisers will have to find ways to get better at leveraging consumer data and modify their ad targeting tactics. Contextual mobile advertising has huge potential to move beyond basic advertising channels and strengthen consumer interest and engagement.
Nice Article.
ReplyDeleteMobile app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app.