How to Track App Press Mentions for iOS and Android (sensortower.com)

Do you want to know what the media is saying about your app? How about what they are saying about your competitors? Sure, you could do a Google search or setup an alert, but that can take a lot of time and clog up your inbox.

We have come up with a much easier way to track what people are saying about your app. In this post, we will show you where to uncover this information easily and how to use this information to your benefit.

Why You Should Track Press Mentions

There are a few reasons why you should track press mentions for your app. The most important one is that you need to know when people are saying bad things about your app. If left unchecked, this can tarnish the reputation of your app and you as a developer. Staying on top of negative press allows you to respond or make improvements to your app if they are pointing out legitimate shortcomings.

When your app gets good press, you want to know about that too, so you can show off a little. These mentions provide great quotes for your website or app description and is definitely something to share on social media.

You should also spy on other apps and find out what people are saying about them. Are they launching new features that people love and should be in your app too? Does their app have flaws that people are disappointed in, that you can fulfill with your app? Knowing this information can help you get the advantage over other app developers who are less informed.

Finally, tracking your press mentions allows you to see if your press releases are working. You can easily see which angles you use in your press releases get the most coverage.

How To Track Press Mentions - The Easy Way

There are two places that you can track press mentions. The first is on our public App Profile Pages, for both iOS and Android. When you scroll down past the screenshots, you will see a list of mentions.

This is an example of the mentions of the iOS version of Clash of Clans. We separate app mentions by platform, so you will see iOS mentions on the iOS Profile Page and the same for Google Play.

Press mention information is also available in the Keyword Rankings Tool when you log into Sensor Tower. As a subscriber, you get more detailed information and can see when these mentions appeared, relative to your keyword rankings. This can help you see exactly how many mentions you got on a particular day and if they may have contributed to an improvement in your rankings.

Conclusion

So go ahead and give it a try and see what you discover. We think that you will find that it will save you a ton of time and help you stay on top of what people are saying about your app and your competitors.