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Considering how many applications are available nowadays, it’s
definitely not enough to create a great app and hope it will promote itself. No
way that’s going to happen, there are a ton of great applications in the Google
Play Store, and that number is constantly growing. It’s extremely difficult to
make your application get noticed amongst so many apps, even if you created
something unique, both in design and functionality. Well, we’re going to try to
help you to make people notice your application. Here are 11 application
marketing strategies that might help you promote your application:
Name And Description In The Google Play Store
This part is extremely important, more important than people might
think. It is always best to use a unique name for your app, and even better if
that name hints the purpose of the app. Your app needs to be recognizable and
easily searchable. It is also good if people can easily remember its name. If
your app has multiple words, the first one is very important, but the main and
related keywords also need to be built into the description details, don’t
forget that. Furthermore, make sure to always clearly explain what the app is
for. The description shouldn’t be too long, and yet should be quite detailed
and easy to read.
Press Release
Press release is kind of an understandable
part of the launch process. A lot of people will read that press release, so
you should do your best to put it together properly. Much like the apps
description, it shouldn’t be too long, should be nicely formatted and explain
what the app is about. Give out as much detail as you can, and yet not as many
as you do in the description. The press release should be engaging, so keep
that in mind. There are some PR sites that can help you achieve the desired
effect, like PRNewsWire, PRMac, PRWeb andStandardNewsWire for
example.
Commenting On Articles / Forums
What do we mean by this? Well, for example, once your app review is done
and published all over the social media, make sure to spend some time
communicating with users. Keep track of those posts and comments, and respond
to people who have tried out your app or are interesting in doing so. That can
be hard sometimes, but do the best you can. This can really help out, and can
prove to users that you care about them and your product.
App Reviews
Application reviews are a great way
of promoting your work. There are a lot of tech sites that do app reviews
nowadays, and they can provide a lot of exposure for your application. This is
a crucial part of promoting your app, app reviews can bring an unbelievable
amount of traffic your way. Some of these sites even offer promo codes to
readers and stuff. Don’t forget about app reviews, the more exposure you get
this way, the better. You can also check out our app review service if
you’d like.
E-Mail Lists
This is also a crucial part of promoting an app. A strong e-mail list is
extremely important. You have to start somewhere though, so you can always add
the people you know to the list, and work your way from there. As you progress,
you’ll reach a lot more people, hopefully those who work in the industry or
something, which will be immensely helpful when reaching out to people. You can
share all sorts of info this way, as long as you don’t spam people with
unnecessary content of course. You should always share your press releases this
way, and every big announcement for that matter, like a huge update to your app
and that sort of stuff.
Google Alerts
If you don’t know what Google Alerts
are, it’s about time you find out. If you visit www.google.com/alerts,
you can set up a Google Alert for your domain keywords and immediately
participate in conversations related to your domain, which is great. You can
set up an alert for your name, your app name and your website for example,
which will certainly help in monitoring news about your app. This will help you
keep track of what’s going on, and make your job of app promoting, much, much
easier. When Google picks up on something with those keywords, you’ll get an
alert in a form of a link. It’s tracking comments, reviews, blog posts… and
much more.
Connect To News Sites
This part is actually closely related to the press releases and app
reviews part. You should make contacts, make sure you reach out to news sites
that are covering your sort of content. Contacts like these will help you
promote your app, no matter if we’re talking about an article about your app of
any sort, or an app review.
Develop Pre-Launch Strategy
Many people think that promotion part starts after you’re finished with
your app, or when you publish it, but that’s not true. It’s always good to
start promoting the app a while before it becomes official / hits the market.
Tease your apps functionality, release some vague notes, a screenshot perhaps…
anything that will help you get people’s attention. Social networks and news
sites can help out a lot, so keep that in mind.
Admob Testing
Mobile advertising services can
always help you properly test your app before you launch it. Multiple
variations of app’s names and text descriptions can be tested. This part can
give you an edge in front of your competition, make sure you pick the right
info before you launch an app. Admob is a great service for doing this, the
service’s CTR (Click Through Ratio) definitely helps you decide which name and
description will work best. Furthermore, if you have some cash to invest in
advertising, even better. There are a lot of services like Admob which let you
advertize your apps, and Facebook, for example, is also a good choice. If you
have some money to spare, definitely try it out.
Send News Tips To News Sites And Blogs
In order to do this step properly, you need to make some contacts
beforehand, it will make this step a whole lot easier. You should always keep
news sites / blogs on what’s going on. Send them some info, and see if they’ll
make something out of it and help you get some publicity. Pre-launch teaser,
pre-update teaser… well, anything useful really. Don’t do this too often
though, that’s never good and people might take it as spam.
Social Media
We’ve mentioned social media a couple of times already, and that gives
you an idea how important this aspect is. Social media is unbelievably
important, simply because of the fact regular people check social media
multiple times per day. If you manage to reach the right kind of people this way,
that will be a huge step forward on your app’s promotion path. Facebook,
Twitter, Google+, Pinterest… there are a lot of different social media services
you can and should use.
Twitter is one of the
most popular social media platforms in the world, and you should definitely use
it, next to the likes of Facebook and Google+, of course. All you have to do is
create a nice account for your app, set it up, and you’re good to go. You can
release all sorts of stuff this way, don’t have to hold back as much as you
should when sending out e-mails and stuff, it’s highly unlikely that people
will take Twitter posts as spam, that’s the whole point really. People follow
certain pages in order to get all the required information.
Facebook is the
biggest social media network in the world. Much like Twitter, it’s very
important for you to create a page here and push it towards consumers. Set up a
nice page for your app and tweak it properly. You can find various ways to
connect to your audience via Facebook, and also release all the necessary
information to consumers. Twitter and Facebook are kind of similar, but also
different in some ways. Make sure to communicate with people who show interest
in your posts, and you’re good to go. It’s important that you’re active on social
media, daily, Facebook included.
. While businesses already use surveys, purchase histories, loyalty programs and other methods to be able to understand customers better, these techniques will pale in comparison to the relationships the Internet of Things (IoT) will build.